6+ years of B2B marketing experience, primarily in AdTech or digital media.
Solid understanding of programmatic landscape, including SSPs and DSPs.
Skilled in both strategic planning and hands-on execution across diverse marketing channels.
Experience marketing technical products and new product launches.
Exceptional writing and messaging skills for diverse audiences.
Proven track record in developing compelling client stories and case studies.
Ability to collaborate with external partners and agencies.
Responsibilities
Own the end-to-end Smart Supply marketing strategy across multiple channels.
Build and manage a comprehensive PR and thought-leadership program.
Develop engaging partner and client case studies for media coverage.
Drive marketing efforts for field events and partner activations.
Enhance community presence through industry engagement and media outreach.
Lead go-to-market strategies for new product launches in coordination with Growth and Strategy.
Maintain consistent messaging to clarify technical differentiation across all communication channels.
Benefits
Remote-first work environment.
Opportunity to influence marketing strategy directly.
Engagement with industry leaders and partners.
Access to a diverse array of marketing channels and initiatives.
Potential for personal and professional growth in a rapidly evolving field.
Full Job Description
Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.
6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.
Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends.
A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.
Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.
Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.
Experience developing client or partner stories, case studies, and other external-facing content.
Experience collaborating with external partners, media, agencies, industry associations, or technology partners.
Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.
US-based and comfortable working in a remote-first, globally distributed team.
