Job DescriptionRole SummaryThe Senior Marketing Manager, Instruments & Informatics is a high-impact, strategic global marketing role for someone who enjoys turning customer insights into growth. You will lead integrated marketing programs that drive demand, adoption, and revenue for instrumentation and informatics solutions, while shaping scalable, multi-channel campaigns that build pipeline, improve conversion, and strengthen market leadership.
In this role, you will work across Product Marketing, Growth Marketing, and Regional Marketing to align positioning, campaigns, and digital experiences across regions. It is an opportunity to make a visible commercial impact by improving pipeline contribution, ROI, and adoption of integrated instrument and informatics solutions.
Key ResponsibilitiesGo-to-Market & Campaign Leadership- Develop and execute global go-to-market strategies for instrument and informatics solutions
- Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing
- Translate product positioning into compelling value propositions, messaging, and customer journeys
- Define segmentation, personas, and targeting strategies to drive engagement and pipeline
Growth Marketing & Demand Generation- Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation
- Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis
- Partner with Sales to improve lead quality, funnel progression, and revenue outcomes
Digital & Integrated Experience- Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths
- Ensure alignment of instruments, software, and services messaging across all channels
- Support development of integrated solutions positioning to strengthen market differentiation
Product & Portfolio Marketing Partnership- Partner with Product Marketing to support product launches and lifecycle campaigns
- Translate technical capabilities into customer-centric benefits for scientific and clinical audiences
- Support commercialization of new innovations and growth initiatives
Performance & Insights- Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)
- Use data, customer insights, and market trends to optimize campaigns and inform strategy
- Manage budgets and prioritize investments to maximize impact
QualificationsRequired- Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred
- 8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics
- Strong experience in demand generation, digital marketing, and multi-channel campaign execution
- Proven ability to translate customer insights into effective messaging and commercial programs
- Experience supporting product launches and integrated go-to-market strategies
- Data-driven mindset with strong analytical and ROI management skills
- Track record of cross-functional leadership in a global, matrixed environment
- Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools
Preferred- Experience marketing complex solutions combining instruments, software, and services
- Background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Primary Work LocationUSA CA - Milpitas 135
Additional LocationsUSA CA - San Diego (BDB)
Work ShiftSalary Range Information$154,100.00 - $246,600.00 USD Annual
