Intuit Inc

Senior Marketing Manager, GBSG B2B Brand Team

Intuit Inc • $120K — $162K *
San Diego, CA 92154In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in brand or integrated marketing
  • Experience in managing agency relationships and project scopes
  • Proficient in collaborating with creative teams for quality production
  • Strong operational skills to manage multiple workstreams effectively
  • Excellent communication skills for cross-functional collaboration
  • Ability to operate in ambiguous situations and clarify strategy for teams

Responsibilities

  • Support global brand briefs for QuickBooks campaigns and shape strategy
  • Bring AI innovations in QuickBooks to market through brand campaigns
  • Translate product messages into comprehensive customer journey campaigns
  • Ensure alignment of brand voice, tone, and visual identity
  • Manage B2B brand team budget alongside Finance and oversee funding requests
  • Contribute to the development of brand strategy in alignment with Intuit's overarching goals
  • Evaluate and select strategic content partners to match brand objectives

Benefits

  • Competitive compensation package with performance rewards
  • Cash bonus and equity rewards
  • Regular pay comparisons to promote fair compensation
  • Supportive work culture that values cross-functional collaboration
Full Job Description
About the role

This role is a brand steward for Intuit QuickBooks. You'll help drive demand for QuickBooks globally, supporting the work that brings our key AI innovations to life and to market. You'll execute in close partnership with PMM, creative, design, legal, finance, web, research, and our agencies to build demand and brand love for QuickBooks around the world.

This team translates product messages into expansive campaigns that extend across the full customer journey. You'll help make sure everything hangs together, looking at the work through a brand, product, and creative lens that drives real business outcomes and genuine brand love.

Responsibilities

You'll partner closely with:
  • PMM, on positioning and business briefs, flagging brand implications early
  • Creative, who brings the work to life against strategy and brief
  • Design, product, and web, to make sure the brand and product experience feel like one thing
  • Legal/Procurement and Finance, to keep campaigns compliant and on budget
  • IMT and Media, to make sure the work lands well across every channel
  • Our agency partners, supporting handoffs and scope across the network
  • Analytics and research teams, grounding strategy and creative decisions in data

What you'll do

  • Support global brand briefs for QuickBooks campaigns, helping shape the strategy and narrative behind them
  • Help bring key AI innovations in QuickBooks to life through brand and demand campaigns
  • Support translating product messages into campaigns that extend across the full customer journey
  • Support brand voice, tone, and visual identity consistency for your campaigns
  • Own management of the B2B brand team budget in partnership with Finance, including accurate and timely reporting and supporting the case for incremental funding.Lead B2B marketing team's yearly investment request and budget forecasting process.Work closely with procurement/legal to manage multi-million dollar contracts
  • Contribute to brand strategy work, helping translate broader Intuit brand strategy into QuickBooks related work and help propose long term solutions as the Intuit brand strategy continues to evolve
  • Support selection and evaluation of strategic content partners, ensuring alignment to overall brand and platform strategy
  • Provide brand perspective on custom content and cultural partnerships, partnering with media teams to keep the work on strategy
  • - Own end-to-end development of brand-led product content and campaigns, from shaping the brief and narrative, to translating product messages across the customer journey, to coordinating with in-house creative and agencies through final production, holding the quality bar throughout.
  • Coordinate with our in house creative team and agencies on asset production, setting a clear brief and holding the bar on execution quality
  • Partner with analytics and research teams to ground campaign strategy and creative decisions in evidence, and to measure what's working


Qualifications

What we're looking for

  • Approximately 5+ years of brand or integrated marketing experience
  • Experience supporting or managing agency relationships, including scope, timing, and output quality
  • Experience working with creative teams and supporting onsite production, giving and receiving feedback that improves the work without micromanaging the craft
  • Strong operational rigor. You keep multiple workstreams, timelines, and stakeholders on track without things falling through the cracks
  • Strong communication skills and experience working criss-functionally across a variety of teams , written and verbal, since you'll be partnering across agencies, legal, PMM, creative, and channel teams
  • Comfort operating with ambiguity and driving clarity for others as you translate strategy into a brief or leadership recommendation that other teams will execute against


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $120,000 - $162,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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