Intuit Inc

Principal, Brand Marketing Manager - QuickBooks

Intuit Inc • $191K — $258K *
San Diego, CA 92154In-Person
Business Services
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 15+ years of brand marketing experience including B2B, B2C, and agency backgrounds.
  • Proven track record in managing large-scale marketing programs with multiple stakeholders.
  • Ability to influence and lead without direct authority.
  • Data-driven mindset with skill in synthesizing insights into creative strategies.
  • Excellent communication skills, particularly with senior executives.
  • Detail-oriented and organized, thriving in agile environments.
  • Strong creative instincts combined with analytical performance evaluation.

Responsibilities

  • Lead cross-functional partners in developing and executing a shared marketing vision.
  • Own the strategy and execution of campaigns from ideation to delivery.
  • Drive global brand campaigns ensuring they are on time, on brief, and on budget.
  • Manage budgets rigorously to optimize resource allocation and ROI.
  • Integrate brand voice into major company initiatives, including product launches.
  • Translate customer insights into effective brand strategies to improve positioning.
  • Direct creative efforts of internal teams and external agencies for impactful results.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Eligibility for cash bonuses and equity rewards based on plans.
  • Commitment to pay equity assessments for gender and ethnic fairness.
  • Collaborative work environment valuing bold thinking and operational excellence.
Full Job Description
We're looking for a seasoned brand marketer to lead and execute end-to-end marketing programs that move the Intuit QuickBooks business and brand forward on a global scale. You'll bring strategic vision and operational precision, thrive in a fast-moving, agile environment, and know how to get things done across complex cross-functional teams.

Responsibilities

WHAT YOU'LL DO

  • Leadership by influence. Lead through influence - rallying cross-functional partners, PMM, media, internal creative teams, and external agencies around a shared vision without relying on direct authority.
  • End-to-end program management. Own end to end campaigns and executions from strategy, briefing, execution, and measurement - from ideation through delivery.
  • Campaign leadership. Drive global brand campaigns across the full funnel, keeping work on time, on brief, and on budget.
  • Budget management. Manage budgets with rigor - optimizing resource allocation and maximizing ROI.
  • Brand integration. Serve as the central brand voice on major company initiatives, including product launches.
  • Brand strategy. Translate customer insights into brand strategy that sharpens QuickBooks Advanced positioning and drives measurable shifts in brand metrics. Partnering with SRA to deliver and use data insights to inform all work.
  • Creative leadership. Manage Intuit's internal creative team (Intuition) and external agency partners - directing strategy and creative to deliver strong plans and real results.
  • Cross functional leadership- work closely with PMM creative, Media, Integrated marketing, social, research and measurement to deliver breakthrough brand campaigns that drive demand and build trust into QuickBooks with Intuit Intelligence.


Qualifications

WHAT YOU BRING
  • 15+ years of brand marketing experience, with a mix of B2B, B2C, and/or agency background.
  • Proven track record managing large-scale marketing programs with multiple stakeholders and tight timelines.
  • A natural leader who gets things done through influence - you don't need a title or a reporting line to move people and drive alignment.
  • Data-driven mindset with the ability to synthesize insights and connect them to creative strategy.
  • Excellent communicator - comfortable presenting to senior executives and influencing without authority.
  • Detail-oriented and highly organized; comfortable operating in agile, iterative environments.
  • Strong creative instincts paired with a sharp analytical eye for performance.

WHY THIS ROLE

You'll work on one of Intuit's most strategic products with a team that values bold thinking, operational excellence, and genuine collaboration. Your work will directly shape how small businesses perceive and choose Intuit QuickBooks- and that impact is real.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $191,000 - $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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