As a Senior Marketing Executive at Kainos, you will develop and own marketing plans, campaigns or content programs that fully align with commercial  priorities and sales plans to support growth and ambitions for the Workday Services Practice. Executing campaigns to generate brand awareness/support recruitment goals/generate leads to fuel the sales pipeline, reporting to key stakeholders within the business on success and delivery against goals. You will use your experience and commercial knowledge to drive progress, coach your  team and maximize the impact of marketing on the business. You will foster strong  relationships with key internal stakeholders acting as a trusted marketing partner. Your key responsibilities will include: Developing and managing strategy, plans and budgets – you will create, own and  implement the strategy and marketing plan, aligned to commercial priorities, for  BU/sector/product name/recruitment marketing. Managing your team you will  ensure delivery is on time and within budget. You will own the marketing budget for  BU/sector/product name/recruitment marketing. Owning, creating and activating campaigns and content – you will create, or guide  the creation by your team of, campaigns and marketing content to drive brand  awareness/support recruitment campaigns/generate leads to feed sales. You will  ensure effective implementation of campaigns across a variety of channels to  achieve objectives. Utilising a range of techniques across your team including eDM,  automation/nurtures, webinars, organic and paid social media, SEO/search, digital  advertising and physical events. Reporting, accountability and ROI – you will drive marketing effectiveness and ROI  reporting on campaigns and activities utilising a transparent approach via  evaluation and analysis. Working with colleagues across Marketing Technology and  Ops you will optimize effectiveness and cascade learning through your team. Strategic alliances with Partners – you will develop and foster strong relationships  with key partners like Workday/Microsoft/AWS to shape your plans and activities,  staying abreast of trends to identify new opportunities to drive commercial benefit.  Working as a team with a focus on developing and managing others - you will  proactively work and collaborate as part of the marketing team to deliver against  overall OKRs. You’ll manage, coach and develop a small number of staff, with a  focus on managing employee performance and assisting in their career  development. You will build strong relationships with internal stakeholders of all  levels across the business acting as a trusted advisor. MINIMUM (ESSENTIAL) REQUIREMENTS:  • Significant relevant experience in marketing  • Professional qualification in marketing or specialised area (e.g. CIM) • Experience in developing and implementing marketing/brand/communications campaigns that drive business results and meet objectives – from inception through  to evaluation • Demonstrable experience of marketing techniques including eDM,  automation/nurtures, webinars, organic and paid social media, SEO/search, digital  advertising and physical events; stays abreast of developments and willingness to  coach/upskill team. • Experience of working with sales/SDR teams to generate leads to fuel pipeline /  subject-matter experts to generate communications and brand content • Experience of using CRM and marketing automation • A self-starter who is highly motivated, confident, focussed, disciplined with a drive  to succeed, whilst upholding Kainos values • We all work in teams here in Kainos – a proven ability to collaborate and work  effectively in a team environment; can-do attitude • Show resilience and persistence with the ability to learn from mistakes plus  guidance and coaching from colleagues • Capable manging the workload of self and team while operating in a highly  competitive and pressurised environment while meeting deadlines in accordance  with business requirements • Strong interpersonal, verbal and written communication skills  • Ability to cultivate ideas, utilising creative writing while holding to branding and  messaging direction and strategy • Ability to think ‘outside the box’ • Comply with all confidentiality and non-disclosure policies and/or agreements and  ensure security of information at all times. DESIRABLE: • Degree or Higher in Marketing, Communications or a similar, relevant discipline • Experience of owning marketing or content for an area of business,  product, or project • Experience with Marketo is highly desirable • Understanding of generating leads and managing them • Good knowledge or experience in the technology industry and understanding of  trends in order to shape plans and content.