About the role

TheMarketing Strategy Managerwill support the development and execution of brand and marketing strategies for a growingplus-size women2019s fashion retailer, Lane Bryant. This role is responsible for building a strong, inclusive brand presence that resonates with our existing plus-size customers, drives customer acquisition and retention, and supports revenue growth across all marketing channels, both digital and in-store.

The ideal candidate combinesstrategic & execution brand leadership, data-driven marketing expertise, and a deep understanding of the plus-size fashion customer. They will oversee multi-channel marketing initiatives, collaborate cross-functionally with merchandising, planning, e-commerce, stores, social and creative teams, and ensure the strategic intent of seasonal, monthly & weekly plans are met.

The impact you can have

Brand Strategy & Execution

• Support the development and execution of a 360 omni comprehensivebrand strategythat strengthens brand awareness, consideration, loyalty & lifetime value through purchase frequency as well as market differentiation.

• Champion a brand voice that reflectsinclusivity, confidence, and empowermentfor plus-size women.

Marketing Campaigns & Growth

• Support Director of Marketing to deliver executional plan of integrated marketing campaignsinclusive of product launches and always-on key items across ecommerce, social, email, influencer, paid media, credit & loyalty and in-store channels - ensuring consistency, alignment and flawless execution.

• Manage execution of seasonal events and collaborations with marketing team to deliver socially relevant brand content including customer contests and influencer collaborations, executing across all channels.

• Oversee and support weekly/daily product & promotional messaging across email, social, site & paid media.

• Collaborate with creative & visual on in-store sign execution aligning product knowledge, navigation, creative assets & promotional messaging to seasonal strategy.

• Support routing of 360 strategy plans & hindsights in order to align and analyze marketing performance metrics and optimize campaigns.

• Establish solid collaborative relationships with merchandising partners to ensure product knowledge and education is delivered to all cross-functional marketing partners.

Leadership & Team Development

• Ideate and support director to create tools that support total brand marketing team members and external partners or agencies.

• Organize and lead monthly floorset kick offs, weekly strategy work sessions and seasonal event planning meetings.

• Download cross functional teams on strategy and promotional shifts.

You27ll bring to the role

• 52D8+ years of experience inbrand marketing, digital marketing, or integrated marketing

• 1-3+ years in amanagement marketing role

• Experience infashion, retail, or e-commerce on a national scale

• Proven success managingmulti-channel marketing campaigns

• Strong analytical and data-driven decision-making skills

• Experience working withplus-size, inclusive, or body-positive brands

• Knowledge of fashion industry trends and consumer behavior

• Experience with marketing & reporting platforms such as Figma, Adobe Creative Suite, Google Docs, Adobe analytics tools.

• Integrated marketing campaign management

• Digital marketing & performance marketing

• Influencer and partnership marketing

• Customer insights & data analysis

• Project management & cross-functional leadership

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand27s discount policies.

• Support for your individual development plus opportunities for career mobility within our family of brands.

• A culture of giving back 2D local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*

• Medical, dental, vision insurance & 401(K).*

• Employee Assistance Program (EAP).

• Time off 2D paid time off & holidays.*

• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

• Hybrid: This position works in a hybrid model, with 3 days per week worked in office

• Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

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