Senior Marketer, Southern California

Sports Basement

$70K — $90K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing or community engagement, preferably in retail
  • Strong experience in launching and managing marketing programs
  • Exceptional interpersonal and communications skills
  • Hands-on experience in event planning and execution
  • Proven ability to analyze and leverage data for strategic decision making
  • Proficiency in using Google Workspace and CRM tools
  • Valid driver's license and willingness to travel across Southern California

Responsibilities

  • Drive in-store traffic through community outreach and partnerships
  • Leverage AI tools for identifying potential partners
  • Manage regional partnerships with schools and nonprofit organizations
  • Own and execute large-scale regional events
  • Create engaging in-store events that promote brand awareness
  • Refine community giving and loyalty programs
  • Supervise and mentor marketing team members

Benefits

  • Comprehensive health, dental, and vision coverage for full-time staff
  • Eligibility for profit-sharing bonus pool
  • Life-long 40% discount after completion of 2,000 hours worked
  • Free meals from a fully stocked kitchen
  • Annual free flight for every year of service
  • Complimentary outdoor activity trips through the Out of the Basement program
  • Free rental gear access
  • Partial reimbursement for sports activities
  • 401(k) plan eligibility
  • Company ESOP retirement program
  • Flexible scheduling for students
Full Job Description
Senior Marketer - Southern California (based in Long Beach)

Location: Long Beach, CA

This role is about building demand region-wide: embedding Sports Basement into our SoCal communities through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. It's equal parts community builder, event operator, team leader, and strategic marketer.

Salary: $70,500-$90,000, exempt position. Specific starting wages are dependent on location and experience.

The Role

The Senior Marketer owns community-based marketing for the Southern California region and leads the SoCal marketing team, with Long Beach as the home base. You'll help shape Sports Basement's regional marketing strategy as we expand, working closely with the Sr. Director of Marketing and the regional Store GMs to drive in-store traffic, partnerships, and brand presence - locally and beyond.

This is a hands-on, high-visibility role with real ownership and room to build.

What You'll Do

  • Drive in-store traffic across the SoCal region through community outreach, partnerships, and field marketing
  • Leverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners - expanding Sports Basement's reach and uncovering high-impact opportunities at scale
  • Identify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partners
  • Own large-scale regional events with company-wide impact
  • Develop and host high-quality in-store events that showcase Sports Basement as "so much more than retail"
  • Extend and refine Sports Basement's Basementeer loyalty and community giving program at a regional level
  • Supervise and mentor the Marketers and Assistant Marketers across the SoCal stores
  • Represent Sports Basement at community events and continuously seek new growth opportunities
  • Contribute engaging content for local and regional social media
  • Support marketing efforts that attract tourists and destination shoppers
  • Balance creativity with business discipline - tracking ROI, impact, and learnings

What Success Looks Like

  • Strong, sustainable partnerships that drive measurable traffic across the region
  • Well-executed events that feel authentic, energetic, and on-brand
  • A visible, respected Sports Basement presence throughout the Southern California community
  • Programs that scale beyond one store and influence the broader company
  • A SoCal marketing team that's developing, aligned, and executing at a high level

Who You Are

  • A proven relationship-builder who opens doors and creates win-win partnerships
  • Strategic and analytical, with experience developing high-ROI programs
  • An excellent communicator - written, verbal, and in person
  • A confident event leader with strong logistics and execution skills
  • Warm, genuine, professional, and fun - you embody the Sports Basement brand
  • A natural mentor and leader who develops the people around you
  • Detail-oriented, organized, and comfortable juggling multiple priorities
  • Passionate about outdoor recreation, wellness, and community

Requirements

  • Strong time management and organizational skills
  • Self-starter with high ownership and follow-through
  • Comfortable working on the sales floor and in the field
  • Flexibility to work weekends, holidays, and the busy winter season (Thanksgiving-mid-January)
  • Solid analytical skills and understanding of retail financial metrics
  • Proficiency in Google Workspace and CRM tools
  • Access to a car and willingness to travel between SoCal stores
  • Joyful, engaging energy (yes - this matters here)

How to Apply

Please include a cover letter answering the following:

  1. Why do you want to work in Sports Basement's Marketing Department, and why are you a good fit for this role?
  2. What stands out most about our stores, and how would you communicate that to others?
  3. How would you drive the biggest impact across our Southern California stores?


Benefits

  • Sports Basement offers competitive wages with real opportunities for advancement. Starting pay varies by location and experience - but the perks go well beyond the paycheck:
  • Full health, dental, and vision coverage (full-time staff)
  • Profit-sharing bonus pool
  • 40% off our already low prices - for life (after 2,000 hours worked)
  • A fully stocked kitchen with free breakfast, lunch, and/or dinner
  • A free flight for every year-equivalent of hours worked
  • Free skiing, camping, and biking trips through our Out of the Basement program
  • Free use of rental gear
  • 40% reimbursement on out-of-pocket costs for individual sports activities
  • 401(k) plan
  • Company ESOP retirement program
  • Flexible scheduling for students

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