N-able is seeking a commercially driven Senior Field Marketing Manager to lead regional marketing across our reseller partner ecosystem. This role sits at the centre of our hybrid go-to-market model, working closely with Account Executives (AEs), Channel Account Managers (CAMs), and strategic partners to drive pipeline and revenue.
You will own the development and execution of integrated field and partner marketing programs that generate demand both through resellers and directly to end customers, with a strong focus on named accounts and high-priority partners.
This is not just an execution role. You will act as a strategic partner to sales and channel teams, shaping where to invest, which partners to prioritize, and how marketing drives measurable pipeline impact.
*This position is open to remote candidates who live along the East Coast of the United States or are local to the Raleigh, North Carolina area*
What You'll Do- Regional & Account-Based Marketing Strategy:
- Develop and own regional marketing plans aligned to sales territories, partner priorities, and pipeline targets.
- Co-create account-based marketing (ABM) programs (1:1 and 1:few) targeting named accounts in collaboration with AEs and partners.
- Identify and prioritize high-value resellers and accounts to focus marketing investment for maximum impact.
- Support both sell-to and sell-through motions, driving demand generation with and through partners.
- Partner Marketing & Channel Activation:
- Build and execute joint marketing plans with key resellers in alignment with CAMs
- Develop scalable reseller-led demand generation programs (events, campaigns, digital plays)
- Manage and optimize co-marketing investments (MDF) to drive measurable pipeline and ROI
- Strengthen partner engagement through co-branded campaigns, enablement, and local activations.
- Field Programs & Pipeline Acceleration:
- Plan and execute high-impact regional programs, including reseller events, executive roundtables, customer workshops, and targeted digital campaigns
- Support deal acceleration through tailored marketing activities aligned to pipeline stages
- Drive integrated campaigns across online and offline channels to increase engagement and conversion within target accounts.
- Sales & Channel Alignment:
- Act as a trusted advisor to AEs, CAMs, and regional leadership, aligning marketing to business priorities.
- Co-develop territory and account plans with sales and channel teams.
- Run regular planning, pipeline review, and alignment sessions with key stakeholders.
- Ensure tight alignment between reseller activity, sales focus, and marketing execution.
- Performance, ROI & Budget Management:
- Own regional marketing contribution to pipeline and revenue targets.
- Track, analyze, and report on program performance, pipeline impact, and ROI.
- Continuously optimize programs based on data, insights, and sales feedback.
- Manage regional budgets, ensuring efficient allocation and clear return on investment.
What You'll Bring- 5-7+ years in field marketing, channel marketing, or regional marketing roles.
- Proven experience supporting reseller-led sales motions.
- Proven track record of driving pipeline and revenue through marketing programs.
- Experience working in hybrid go-to-market environments (direct + channel).
- Demonstrated success partnering closely with sales (AEs) and channel teams (CAMs).
- Hands-on experience with account-based marketing (ABM) and targeted demand generation.
- Strong understanding of pipeline management, funnel metrics, and marketing attribution.
- Ability to influence stakeholders and operate effectively in a cross-functional environment.
- Highly organized with the ability to manage multiple priorities in a fast-paced setting.
- Analytical mindset with strong proficiency in Salesforce and marketing analytics tools.
Purple Perks- Fully covered medical, dental and vision - for employee and eligible dependents!
- Generous PTO and observed holidays
- 2 Paid VoluNteer Days per year
- Paid Parental Leave
- 401(k) with company-match and Flexible Spending Accounts
- Employee Stock Purchase Program
- On-site gym access at select Collaboration Hubs
- Wellness rewards
- FuN-raising opportunities as part of our giving program
- N-ablite Learning - custom learning experience as part of our investment in you
- The Way We Work - our hybrid working model based on trust and flexibility
#LI-JH1 #LI-Hybrid
