Scotiabank

Senior Manager, Take to Market - Tangerine

Scotiabank • $110K — $130K *
Toronto, ON M3C 0E3In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of marketing or account management experience, including mass advertising and digital channels.
  • Experience with Agile methodology is preferred.
  • Proven track record in driving performance across various KPIs.
  • Strong understanding of marketing technology stacks.
  • Collaborative, results-oriented, and resilient individual.
  • Management experience is a plus.
  • Fluent in AI technologies and adaptation to new tools.

Responsibilities

  • Drive revenue growth through acquisition and engagement marketing programs for Tangerine.
  • Develop and execute quarterly marketing plans in collaboration with the director and cross-functional teams.
  • Monitor market conditions and consumer sentiment to enhance planning agility.
  • Lead customer-centric teams to leverage market insights for campaign briefs.
  • Collaborate on workflow processes to ensure clarity in roles and accountability.
  • Ensure effective budget management and revisions with stakeholders.
  • Champion proper usage of the Tangerine brand in all campaigns.

Benefits

  • Join a diverse and inclusive community focused on innovation.
  • Opportunity to make a significant impact within the organization.
  • Access to extensive learning resources for career development.
  • Comprehensive wellness and financial support programs.
Full Job Description
Requisition ID: 270928

What you will be doing:

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will:

  • Marketing Program Development:
    • With Director, sets and refines annual and quarterly marketing plans for assigned portfolio.
    • Collaborates closely with Marketing's delivery groups to plan and execute customer driven action plans and marketing programs.
    • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
    • Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
    • Accountable for a customer-centric team (direct and/or indirect) that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
    • Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Campaign Delivery leadership:
    • Ensures squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
    • Collaborates with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
    • Responsible for providing insight on budget management and coordination with partners for budget revisions.
    • Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad's main point of contact for creative and media agencies. Some of the creative channels include: TV/video; display; social; web; email; SOL/authenticated; content; radio; activations/stunts; public relations and more.
    • Leads building a high-performance culture that is centered on effective collaboration with business partners, Client Strategy, delivery teams, Marketing Performance Management and Marketing Media
    • Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
    • Champions proper usage of the Tangerine brand in Canada, in full compliance with global brand guidelines and Tangerine's visual identity continuum.
  • Talent leadership:
    • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
    • Champions a high-performance environment and demonstrates a commitment to Tangerine's values. Delivers results in accordance to Tangerine behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
    • Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank's risk culture and risk appetite statement throughout their teams.
    • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerine's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
    • Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
  • Other
    • Championing a client- obsessed culture
    • Leveraging a growth mindset, embracing learning and continuous improvement
    • Contributing to a dynamic workplace fostering trust, integrity and inclusion
    • Removing obstacles to drive momentum across teams
    • Leading a high performing team through times of change
    • Supporting teams through transformation activities


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
  • Minimum 5-7 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted channels.
  • Exposure to the Agile methodology
  • Expertise in driving performance growth across multiple dimensions and KPIs
  • Deep knowledge of the marketing tech stack
  • Authentic, decisive, resilient, highly collaborative, and results-oriented
  • Experience managing a team is an asset
  • Comfort and confidence adapting to new tools and ways of working
  • AI fluency
  • A craving to contribute to a high-performing team
  • Ability to drive results in periods of change
  • Track record of fostering an inclusive culture

What's in it for you?
  • You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
  • We are creating something game changing and you get to make your mark on it.
  • You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
  • From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*

*Tangerine employees participate in Scotiabank's pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Scotiabank

More Business Services Jobs

Find similar Senior Manager, Take to Market - Tangerine jobs:

NationwideToronto, ON