Scotiabank

Senior Manager, Social Media

Scotiabank • $100K — $120K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in social media, digital marketing, or content strategy (agency or in-house)
  • Experience leading teams in complex environments with a focus on inclusivity
  • Excellent relationship-building skills across various partner levels
  • Deep understanding of major social media platforms, particularly LinkedIn and Reddit
  • Ability to influence and advise internal stakeholders on content quality
  • Knowledge and experience with AI tools to streamline workflows
  • Strong writing, communication, and presentation skills
  • Experience in wealth management or physician marketing is an asset
  • Degree or diploma in Marketing, Communications, or Social Media

Responsibilities

  • Lead social media strategy and content roadmap for Scotiabank's Wealth portfolio
  • Manage and develop a high-performing team of three social media professionals
  • Build strong cross-departmental relationships to navigate priorities
  • Act as a trusted advisor for social media insights and recommendations
  • Collaborate with creative, paid media, and agency partners for engaging content
  • Oversee editorial planning and video production, adapting to trends
  • Utilize audience insights and performance data for optimizing content
  • Identify workflow improvements through AI and evolving practices
  • Stay updated on platform developments and cultural trends
  • Partner with tech platforms to enhance the team’s strategy
  • Support social media measurement to demonstrate value and impact

Benefits

  • Shape the social media presence of a major Canadian brand
  • Competitive Total Rewards package for physical, mental, and financial wellbeing
  • Participation in the Employee Share Ownership Program
  • Generous vacation time and flexible benefits for work-life balance
  • Collaborative culture valuing diverse perspectives and empowering contributions
  • Opportunities for connection through employee communities and Resource Groups
  • Hybrid work environment based in Toronto with flexibility
Full Job Description
Requisition ID: 272190

The role

The Senior Manager, Social Media will lead social media strategy, content planning and channel management across Scotiabank's Wealth portfolio, including Scotia Global Asset Management and MD Financial. This role plays a key part in helping the brand show up in relevant and meaningful ways across social platforms.

You'll lead a team of three social media professionals and work closely with partners across marketing, communications, creative, paid media, compliance and the business. Success in this role requires strong judgement, curiosity and the ability to build relationships, influence partners and navigate complexity in a large, matrixed organization.

We're looking for someone who understands both the art and science of social media, someone who can spot opportunities, turn insights into action and help evolve how we work. This includes embracing emerging technologies and AI-enabled tools that can improve efficiency and streamline workflows.

Is this role right for you? You will:

  • Lead the social media strategy, Creator and content roadmap for Scotiabank's Wealth portfolio, ensuring it aligns with broader brand and business priorities.
  • Manage and develop a team of three social media professionals, creating a collaborative, high-performing environment where people can do their best work.
  • Build strong relationships with marketing, communications, business, compliance and legal partners, helping teams navigate competing priorities and move initiatives forward.
  • Act as a trusted social media advisor, bringing forward recommendations, insights and opportunities that support business goals.
  • Work closely with creative, paid media and agency partners to develop engaging, audience-first content across multiple platforms and markets.
  • Lead editorial planning and ongoing video production, balancing strategic priorities with real-time opportunities and emerging trends.
  • Use audience insights, social listening and performance data to inform content decisions and optimize results.
  • Identify opportunities to streamline workflows and improve efficiency through AI-enabled tools, automation and evolving content production practices.
  • Stay on top of platform developments, cultural trends and emerging technologies to ensure our social media approach remains current and effective.
  • Partner with platform and technology partners, including LinkedIn, Google and Reddit to bring new opportunities and best practices to the team.
  • Support social media measurement and reporting, helping demonstrate the value and impact of social media activity on business and brand objectives.
  • Ensure all activities are delivered in accordance with Scotiabank's policies, risk frameworks and regulatory requirements.


Do you have the skills that will enable you to succeed? We'd love to work with you if you have:

  • 7+ years of experience in social media, digital marketing or content strategy, either agency-side or in-house.
  • Experience leading team members in a complex environment, while championing inclusivity and contributing to a psychologically safe team culture
  • Strong relationship-building skills and the ability to work effectively with a wide range of partners, including executive management.
  • Deep understanding of social media platforms - especially LinkedIn and authentic participation across Reddit - audience behaviours, content strategy and community management best practices.
  • Ability to influence internal partners, pushing boundaries and ensuring the highest quality content is delivered, knowing when to follow direction and when to advise against.
  • Working knowledge, curiosity and ideally previous implementation of AI tools to improve efficiency, workflow management and content operations.
  • Strong writing, communication and confident presentation skills.
  • Experience in wealth management and or physician marketing considered an asset
  • Degree, diploma or relevant working experience in Marketing, Communications or Social Media


What's in it for you?

  • You'll help shape how one of Canada's largest brands shows up in culture, lead a talented team, work with senior partners across the organization and have the freedom to test new ideas, technologies and approaches in a function that's constantly evolving.
  • A competitive Total Rewards package designed to support your physical, mental and financial wellbeing, including comprehensive health and dental coverage, mental wellbeing services, pension benefits and wellbeing support programs.
  • The opportunity to participate in Scotiabank's Employee Share Ownership Program, helping you share in the success of the organization while building your long-term financial future.
  • Generous vacation time, flexible benefits and programs that support work-life balance.
  • A collaborative and inclusive culture where diverse perspectives are valued and employees are empowered to contribute ideas, challenge thinking and make an impact.
  • Opportunities to connect, learn and build relationships through Scotiabank's employee communities and Employee Resource Groups.
  • A hybrid work environment based in Toronto (with an expectation of at least three days per week in the office).


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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