Role OverviewWe're hiring our first social media hire to make Serval the most talked-about brand in enterprise AI. This is a zero-to-one role. There is no playbook to inherit, you get to write the playbook. You'll decide what Serval sounds like on social, where we show up, what we ship, and how we measure whether it's working. You'll write posts, build a content engine, partner with our founders on their personal brands, and turn customers and teammates into a distribution flywheel. You'll report to the SVP of Brand & Communications and work directly with our founders, who care a lot about how Serval shows up.
Who You Are- A builder. You want to start something, not run something someone else built. The lack of a playbook excites you.
- An operator with taste. You can write the post, edit the video, brief the designer, and tell the founder their draft needs work - all in the same afternoon.
- Genuinely online. You know which subreddits IT leaders actually read, which LinkedIn voices in B2B SaaS are worth studying, and what's currently going on in AI Twitter without having to look it up.
- Comfortable with technical content. You don't need to be an engineer, but you should be able to read a product announcement, understand what's actually new, and explain it to a skeptical IT director without dumbing it down.
- A fast learner who treats every post as a test. You ship, read the data, and adjust within the same week.
What You'll Do- Decide what Serval's social presence looks like across LinkedIn, X, Reddit, and YouTube - and make the call on which platforms are worth investing in vs. ignoring.
- Write. Founder posts, company posts, product launches, customer stories, hot takes on the ITSM and AI agent space. You'll be the person whose words actually go up.
- Build the content engine: editorial calendar, repeatable formats, asset workflow with design, review process with product marketing, and a feedback loop on what's working.
- Partner with our founders to develop their personal brands on LinkedIn and X. Help them ship POVs they actually want to share, and turn their daily work into content the category notices.
- Turn customers, partners, and Servalians into a distribution network. The best B2B social isn't the company account - it's the 50 people around it.
- Build the YouTube channel into a real demand surface: product walkthroughs, customer stories, and the kind of technical content IT leaders send to their boss.
- Run social listening as an intelligence function. Surface what customers, prospects, and competitors are saying, and feed it back to product, marketing, and sales.
- Use AI tools aggressively for research, drafting, editing, and production - then make sure the output still sounds like a human with an opinion.
- Define what success looks like. Pick the metrics that actually map to pipeline and brand, report on them honestly, and kill what isn't working.
What We're Looking For- 6+ years in social, content, or brand at a B2B software, AI, or developer tools company - with at least some time at an early-stage startup where you owned the work end-to-end.
- A portfolio of social work you can point to. We want to read the actual posts, not just see the metrics.
- Demonstrated track record growing an organic social program from low traffic to a real distribution channel - ideally one you can tie to pipeline or hiring outcomes.
- Sharp writing. Not corporate, not LinkedIn-influencer, not AI-generated. A real voice.
- Fluency on LinkedIn and X, and a real point of view on whether Reddit and YouTube matter for B2B (we think they do).
- Experience working closely with founders or executives on their personal brands is a strong plus.
- Comfort with the IT, security, or developer audience. If you've sold or marketed into IT teams before, that's a meaningful advantage.
- Fluent with modern social, listening, and AI tools - and opinionated about which ones are worth the money.
- San Francisco or New York City based.
What We Offer- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
