The Opportunity:
We are seeking a Senior Manager, Sales Programs — Americas & Global Center of Excellence (COE) to lead the execution of Sales Programs within Americas while building and scaling the global framework for how programs are designed, activated, and measured.
This role sits at the intersection of regional execution and global scale, responsible for ensuring programs deliver measurable field impact in Americas business while establishing repeatable models that can be leveraged across regions.
You will be responsible for driving execution of priority programs within the Americas business, ensuring they are adopted and executed by sales teams – all the way to value realized. You will serve as the critical link between strategy and field impact, partnering closely with Sales leadership to drive accountability and results.
What You'll Do:
· Success Targets: Define the anticipated value for the field sales audience related to pipeline outcomes.
· Activation Plan: Align with the ecosystem to translate programs into actionable next steps to execute.
· Anticipate & Mitigate Risks: Goes beyond status reporting to drive issues to resolution by anticipating risks and developing risk mitigation strategies.
· Stakeholder Engagement: Collaborate with cross-functional teams and key stakeholders to ensure seamless communication and coordination across all projects.
· Strategic Alignment: Ensure projects and initiatives are aligned to strategic objectives and business outcomes.
· Scale Programs: Drive a repeatable motion that marries data insights (product, performance, deal bands) with programmatic next best actions
Key Responsibilities
1. Drive Sales Program Execution in Americas
· Work closely with Sales leaders (SOMs, RVPs) to align priorities and execution expectations
· Translate global and regional priorities into clear, actionable motions for field teams
· Reinforce program adoption through manager engagement and accountability frameworks
· Ensure programs are embedded into sales cadences and operating rhythms
· Provide clear guidance on what success looks like and how to achieve it
· Engage with the field sales teams to drive feedback to improve program effectiveness
2. Build and Scale the Global Sales Programs COE
· Define and evolve the Sales Program activation framework used across regions
· Establish standardized approaches for Program design, field execution, adoption and reinforcement
· Ensure consistency in how programs are planned, launched, and executed globally
3. Drive Cross-Functional Alignment Across Regions
· Partner with Marketing, Product, Sales Operations, and Enablement to ensure programs are designed for execution
· Serve as a central coordination point for global program consistency
· Align stakeholders on roles, timelines, and success criteria
4. Establish Measurement & Continuous Improvement
· Define and track KPIs for adoption, execution, and business impact
· Monitor program performance across Americas and globally
· Lead program retrospectives to capture insights and improve future execution
· Scale best practices across regions through the COE
What Success Looks Like
· Americas programs are clearly executed and drive measurable pipeline and performance impact
· A consistent global Sales Program operating model is adopted across regions
· Field teams have clear, actionable guidance with minimal ambiguity
· Global data insights have next best actions driven by proven Sales programs
What You Bring
· 7–10+ years in Sales Programs, Sales Operations, GTM Execution, or Field Sales
· Strong experience working directly with sales teams and frontline managers
· Proven ability to drive execution and adoption at scale
· Strong understanding of pipeline creation and progression motions
· Highly action-oriented with a focus on outcomes over activity
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $135,400 -- $264,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $182,900 - $264,800
In New York, the pay range for this position is $182,900 - $264,800
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.