Scotiabank

Senior Manager, Personalization MarTech

Scotiabank$100K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years experience in product management or MarTech roles
  • Proficient in personalization and client engagement platforms (e.g., Adobe AEP, Salesforce Marketing Cloud)
  • Strong understanding of the campaign and client journey lifecycle
  • Proven track record of delivering complex roadmaps in multi-team settings
  • Experience in agile delivery and translating needs into user stories
  • Skilled in balancing business value with delivery feasibility
  • Strong communication and stakeholder engagement abilities

Responsibilities

  • Define and manage the roadmap for personalization capabilities
  • Translate business strategies into actionable roadmaps and outcomes
  • Establish scalable personalization across all client channels
  • Own product backlog, prioritizing based on business value
  • Lead delivery of personalized experiences in digital and marketing
  • Define KPIs to measure client engagement and experience quality
  • Act as a liaison among Marketing, Digital, and Technology teams

Benefits

  • Opportunities for professional development and growth
  • Collaborative work environment with cross-functional teams
  • Impactful role influencing client engagement strategies
  • Access to advanced tools and platforms for marketing technology
  • Focus on innovative personalization strategies to drive business outcomes
Full Job Description
Requisition ID: 266543

Purpose

Contributes to the overall success of the Canadian Banking Personalization team ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives. The Senior Manager, MarTech Personalization Product Owner is responsible for defining and delivering the roadmap for personalization capabilities that enable relevant, timely, and connected client experiences across channels. This role translates business priorities into a capability roadmap and delivery outcomes, shaping and scaling use cases, offers, client journeys, and engagement strategies. Working in close partnership with Marketing, Digital, Analytics, and Technology, the role ensures these capabilities are effectively implemented and adopted. The impact of this role is reflected in the delivery of personalization capabilities that drive measurable business outcomes, including client engagement, experience quality, operational efficiency, and revenue growth, with sustained alignment to business priorities.

Accountabilities

Personalization Strategy
  • Define the roadmap for personalization capabilities aligned to business priorities and client engagement objectives.
  • Translate business priorities into a capability roadmap and delivery outcomes, shaping and scaling use cases, offers, client journeys, and engagement strategies.
  • Establish how capabilities enable consistent, scalable personalization across channels and client touchpoints.


Product Management & Backlog Ownership
  • Own and manage the product backlog, ensuring prioritization is driven by business value, delivery feasibility, and long-term scalability.
  • Develop and refine epics, features, user stories, and requirements in partnership with Business, Channels, Marketing, Digital, Analytics, and Technology teams.
  • Translate business needs into clear, execution-ready requirements aligned to intended outcomes.


Delivery & Execution
  • Lead the delivery of personalization capabilities and experiences across digital and marketing channels.
  • Provide clarity on acceptance criteria, data requirements, and validation expectations to ensure successful implementation.
  • Drive delivery to meet roadmap commitments, proactively managing dependencies, risks, and blockers.
  • Partner with Engineering and platform teams to ensure scalable solutions, reliable implementation of use cases.


Value Realization & Measurement
  • Define KPIs and success measures tied to client engagement, experience quality, operational efficiency, and revenue impact.
  • Track performance and demonstrate value delivered against business objectives.
  • Continuously refine use cases and execution approaches based on performance insights and outcomes.
  • Demonstrate value delivered and articulate progress against the Personalization North Star goals.


Stakeholder Engagement & Alignment
  • Act as a key interface across Marketing, Channels, Digital, Analytics, and Technology teams.
  • Translate business priorities and technical capabilities into clear plans, trade-offs, and outcomes.
  • Influence stakeholders and senior leaders with structured, outcome-driven updates and recommendations.


Qualifications
  • 7-10+ years experience in product management, MarTech, digital delivery, or client engagement roles
  • Strong understanding and working knowledge of personalization, campaign management, or client engagement platforms (e.g., Adobe AEP/AJO, Pega CDH, Salesforce Marketing Cloud, or similar)
  • Strong understanding of end-to-end campaign and journey lifecycle, including targeting, decisioning, activation, and performance measurement
  • Proven experience defining and delivering roadmaps and outcomes in complex, multi-team environments
  • Experience driving agile/iterative delivery, with the ability to translate business needs into user stories
  • Experience in prioritizing competing business demands, balancing business value, delivery feasibility, and long-term capability evolution
  • Experience defining and tracking performance metrics and business outcomes such as engagement, experience quality, and revenue impact
  • Demonstrated ability to work across Business, Channels, Marketing, Digital, Analytics, and Technology teams
  • Ability to balance short-term delivery with long-term scalability and capability evolution
  • Strong communication and stakeholder management skills, with the ability to translate between business and technical audiences
  • Experience in financial services, digital marketing, or 1:1 customer engagement is an asset


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
5 Year Trend
+7%
NASDAQ

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