Scotiabank

Senior Manager, Personalization Capabilities

Scotiabank$100K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years in product management or platform ownership focused on offer management, pricing, loyalty, or related domains.
  • Familiarity with platforms such as Zafin, Salesforce Loyalty/Marketing Cloud, or Adobe AEP/AJO.
  • Strong skills in defining and delivering roadmaps in complex environments.
  • Experience driving agile delivery and translating business needs into product features.
  • Ability to prioritize competing demands and manage stakeholder expectations.
  • Track record of defining performance metrics related to capability adoption and business impact.
  • Effective communication skills for bridging technical and business discussions.

Responsibilities

  • Define and manage the product roadmap for offer management and fulfillment platforms.
  • Lead modernization initiatives with vendor solutions like Zafin and Salesforce Loyalty.
  • Identify opportunities to simplify and standardize platform capabilities.
  • Drive the delivery of personalization capabilities across digital channels.
  • Establish clear acceptance criteria and data requirements for successful implementations.
  • Monitor performance metrics and track progress against KPIs and business objectives.
  • Collaborate with cross-functional teams for effective platform alignment and updates.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to drive significant modernization initiatives.
  • Engagement with innovative technologies and platforms.
  • Focus on strategic alignment with business goals and client engagement.
  • Potential for career development within the financial services sector.
Full Job Description
Requisition ID: 265779

Purpose

Contributes to the overall success of the Canadian Banking Personalization team ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives. Owns the product strategy and roadmap for offer management and fulfilment platforms, translating business needs into scalable, reusable capabilities.This role is responsible for driving platform enhancements and modernization initiatives, ensuring capabilities are well-defined, consistently implemented, and able to support evolving business needs.Success is measured by the quality and scalability of delivered capabilities and the ability to enable consistent offer experiences across channels.

Accountabilities

Platform Strategy & Modernization
  • Define and deliver the roadmap for offer management and fulfilment platforms aligned to business priorities
  • Lead modernization initiatives, including implementation of platforms such as vendor solutions like Zafin and Salesforce Loyalty Management
  • Define target-state capabilities and guide transition from legacy approaches to modern platforms
  • Identify opportunities to simplify and standardize platform capabilities to improve scalability and reuse


Platform Capability Design & Enablement
  • Identify and prioritize improvements that enhance platform usability, scalability, and consistency
  • Address structural gaps through planned enhancements rather than reactive fixes
  • Continuously refine platform capabilities to support evolving business needs and use cases
  • Promote reuse of standardized components to reduce complexity and delivery effort


Delivery & Execution
  • Lead the delivery of personalization capabilities and experiences across digital and marketing channels.
  • Provide clarity on acceptance criteria, data requirements, and validation expectations to ensure successful implementation.
  • Drive delivery to meet roadmap commitments, proactively managing dependencies, risks, and blockers.
  • Partner with Engineering and platform teams to ensure scalable solutions, reliable implementation of use cases.


Value Realization & Measurement
  • Define KPIs and success measures tied to client engagement, experience quality, operational efficiency, and revenue impact.
  • Track performance and demonstrate value delivered against business objectives.
  • Continuously refine use cases and execution approaches based on performance insights and outcomes.
  • Demonstrate value delivered and articulate progress against the Personalization North Star goals.


Stakeholder Engagement & Alignment
  • Collaborate with cross-functional teams including business, marketing, technology, and operations
  • Act as the primary point of alignment for platform-related priorities, design decisions, and trade-offs
  • Establish clear ways of working that support effective use of platform capabilities
  • Provide structured, outcome-focused updates on roadmap, delivered capabilities, and upcoming priorities


Qualifications
  • 7-10+ years of experience in product management or platform ownership, within offer management, pricing, loyalty, MarTech, or related client engagement domains
  • Experience with offer management, pricing, loyalty, or fulfilment platforms, including designing scalable, reusable configurations and capability models
  • Strong working knowledge of client engagement and offer lifecycle platforms (e.g., Zafin, Salesforce Loyalty/Marketing Cloud, Adobe AEP/AJO, or similar)
  • Proven experience defining and delivering roadmaps and outcomes in complex, multi-team environments
  • Experience driving agile/iterative delivery, with the ability to translate business needs into scalable product features, user stories, and design patterns, aligned to platform constraints
  • Demonstrated ability to prioritize competing demands, balancing business value, delivery feasibility, and long-term platform evolution
  • Experience defining and tracking performance metrics aligned to capability adoption, scalability, and business impact
  • Demonstrated ability to work across Business, Marketing, Digital, Analytics, Technology, and Operation teams
  • Ability to balance short-term delivery with long term platform design and scalability considerations
  • Strong communication and stakeholder management skills, with the ability to translate between business and technical audiences
  • Experience in financial services, digital marketing, or 1:1 customer engagement is an asset


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
5 Year Trend
+7%
NASDAQ

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