About the Role

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP mediastrategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams

Key Responsibilities 

• Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget ​ 

• Media buying: Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables ​ 

• Agency / Vendor: Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships ​ 

• Orchestration: Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy)​ 

• Cross-channel planning: Plan and optimize cross-channel media investments /budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion ​ 

• Performance measurement: Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions  

• Procurement: Support design Requests for Proposal (RFP) associated with media, working closely with the procurement team and internal media CoE 

Qualifications and essential experience, attributes, skills, and knowledge​ 

• Bachelor’s degree required, Preferred Advanced degree (MBA, MS, PharmD, or related). 

• 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector ​ 

• Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration​ 

• Direct experience working in regulated pharma environments

• Strategic thinker with strong commercial acumen​

• Structured and data-driven decision-making capability​

• Collaborative across analytics, brand, and agency partners​

• Skilled at navigating Medical and Commercial priorities

• Exceptional communicationskill, with the ability to collaborate across teams and influence stakeholders​

• Omnichannel media planning across HCP and DTC environments​

• Media agency leadership and performance management

• Deep understanding of content development strategies and execution, with ability to translate complex ideas into action​

• Strong knowledge of pharma content lifecycle management​

• Understanding of MMM, MROI, incrementality testing frameworks​