Senior Manager, Marketing Process

goeasy

$126K — $149K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years in process management, marketing operations, or similar fields.
  • Experience in designing and improving business processes.
  • Strong understanding of CASL, customer communications, and regulatory compliance.
  • Experience leading cross-functional teams in complex organizations.
  • Degree in Engineering, Business, or a related discipline; Engineering is preferred.
  • Lean Six Sigma or project management certification is a plus.

Responsibilities

  • Design and enhance marketing process and governance frameworks.
  • Establish enterprise standards for efficient marketing operations.
  • Collaborate with leadership to identify and implement process improvements.
  • Oversee customer communications and maintain CASL compliance.
  • Develop governance processes for new marketing initiatives.
  • Partner with multiple teams to evolve marketing capabilities.
  • Act as an advisor on marketing process excellence.

Benefits

  • Flexible Work Program with a three-day onsite requirement.
  • RRSP matching and Employee Share Purchase Plan.
  • Annual performance-based bonus.
  • Healthcare access with Virtual Doctor Appointments.
  • Personalized benefits with a flexible package.
  • Company-paid volunteer days for community involvement.
  • Tuition Assistance Program for further education.
  • State-of-the-art office amenities including a fitness studio.
Full Job Description
Build the foundation that enables Marketing to operate at scale. The Senior Manager, Marketing Process will be responsible for designing, governing, and continuously improving the processes, governance frameworks, controls, and operating models that support Marketing capabilities across the organization. This role will help establish how Marketing work gets done, ensuring activities are executed through scalable, effective, customer-centric, and compliant processes. Customer communications, consent management, and CASL compliance are key areas of accountability. This is a high-autonomy role for someone who enjoys bringing structure to complexity, building scalable processes, and driving continuous improvement across a broad set of stakeholders, systems, and capabilities. What will you be doing? • Design, build, govern, and continuously improve the processes, controls, governance frameworks, and operating models that support Marketing capabilities across the organization. • Establish enterprise standards, governance practices, and accountability frameworks that enable Marketing to operate efficiently, consistently, compliantly, and at scale. • Partner with Marketing leadership to identify process improvement opportunities, strengthen controls, reduce complexity, and improve organizational effectiveness. • Own and enhance Marketing's customer communications, consent management, and CASL compliance processes, ensuring appropriate governance, controls, and alignment with regulatory requirements. • Establish governance and intake processes for new marketing initiatives, customer communications, channels, and capabilities to ensure effective oversight and execution. • Partner with Technology, Product, Legal, Compliance, Operations, Analytics, and Customer Experience teams to evolve processes, implement improvements, and enable new capabilities. • Act as a trusted advisor and subject matter expert on marketing process excellence, governance, controls, customer communications, and consent management. What experience do you have? • 5 to 10 years of experience in process management, marketing operations, governance, business transformation, operational excellence, product management or a related field. • Demonstrated experience designing, implementing, governing, and continuously improving business processes, operating models, governance frameworks, and control environments across complex cross-functional organizations. • Strong understanding of process management methodologies, governance best practices, continuous improvement principles, and operational excellence. • Strong understanding of CASL requirements, consent management principles, customer communications governance, and regulatory considerations. • Experience leading cross-functional initiatives involving Legal, Compliance, Technology, Marketing, Product, Operations, Customer Experience, and Analytics teams. • Strong analytical and problem-solving skills, with the ability to leverage data, business requirements, and operational insights to identify issues, prioritize opportunities, and measure outcomes. • Experience working with marketing technologies, CRM platforms, customer communication tools, or customer engagement ecosystems is considered a strong asset. • A degree in Engineering, Business, Operations, Mathematics, Analytics, or a related field; Engineering backgrounds are especially well suited to this role. • Experience within financial services, lending, banking, insurance, telecommunications, or another regulated industry is highly valued. • Lean Six Sigma certification, project management certification, or similar continuous improvement credentials are considered an asset. We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office. Internal Applicants: please apply through the link and provide written endorsement from your current manager. $126,500.00 - $149,500.00 CAD (includes base salary and bonus) We're committed to attracting and rewarding top talent. Our compensation ranges are thoughtfully designed to reflect market competitiveness, internal equity, and the experience and impact each candidate brings to the role. At goeasy, we believe transparency fosters trust - and that rewarding performance with fair, competitive pay and meaningful growth opportunities is key to our success. Should your total compensation expectations fall above the posted range, we still encourage you to apply. If selected for an interview, you'll have the opportunity to discuss this with our recruitment team, as there may be flexibility based on your background and overall fit. Total compensation includes base salary and bonus. This posting is for an existing vacancy within our team. In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer: Financial Benefits: • RRSP matching and Employee Share Purchase Plan programs. • Annual bonus that rewards your hard work and dedication. • Employee discounts on furniture, electronics, and appliances. • MAT & PAT leave top-up. • Expand your financial knowledge through engaging Financial Literacy Learning opportunities. Health and Lifestyle: • Enjoy company-paid volunteer days to give back to the community. • Access 24/7 healthcare with Virtual Doctor Appointments. • Personalize your benefits with a flexible modular benefits package. • Stay fit and energized with exclusive access to our on-site private gym at our head office. Employee Perks: • Fuel your growth with the Tuition Assistance Program. • Double the impact of your generosity with Company Matched Charitable Donations. • Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others. • Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more! Personal loans Lease to own

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