Scotiabank

Senior Manager, Marketing Innovation Strategist, Take-to-Market - Tangerine

Scotiabank • $110K — $130K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in marketing innovation or related insight-led role
  • Proven track record of identifying market opportunities
  • Experience managing an innovation or growth pipeline
  • Strong strategic storytelling and facilitation skills
  • Ability to influence cross-functional teams without direct authority
  • Fluency in AI and modern marketing channels
  • In-depth understanding of customer behavior and cultural trends

Responsibilities

  • Identify and synthesize customer and market intelligence to uncover growth opportunities
  • Monitor emerging cultural signals to anticipate market shifts
  • Develop compelling narratives to align teams on strategic priorities
  • Build and manage an innovation pipeline of go-to-market ideas
  • Facilitate cross-functional ideation sessions to strengthen solutions
  • Shape ideas into actionable plans for validation and activation
  • Partner with various teams to align opportunities with business roadmaps

Benefits

  • Access to a diverse and innovative work community
  • Opportunity to make a significant impact on transformative projects
  • Extensive online and in-person learning resources
  • Comprehensive benefits supporting well-being and financial goals
Full Job Description
Requisition ID: 274025

What you will be doing:

The Senior Manager, Marketing Innovation Strategist, Take-to-Market identifies where Tangerine can win next - uncovering high-potential customer, market, competitive, and cultural opportunities and turning them into a pipeline of bold ideas designed to unlock growth. This role is focused on marketing innovation - generating differentiated go-to-market ideas that help Tangerine grab attention and breakthrough in market. Sitting at the front end of innovation, this role connects insight, imagination, and business ambition to define the opportunity, shape the strategic idea, and mobilize the right partners to bring the strongest possibilities forward. As a catalyst for what is next, the Marketing Innovation Strategist challenges conventional thinking, creates momentum around differentiated opportunities, and helps Tangerine build the next wave of ideas that can advance its Take-to-Market priorities and deliver meaningful customer and business impact.

Is this role right for you? In this role, you will be:
  • Opportunity Discovery & Strategic Foresight
    • Synthesize customer, market, competitive, cultural, and business intelligence to identify high-potential opportunities for growth and differentiation.
    • Monitor emerging behaviors, category shifts, new capabilities, and cultural signals to anticipate where Tangerine can win next.
    • Identify unmet needs and market whitespace, assessing each opportunity against customer relevance, brand fit, strategic value, and potential business impact.
    • Reframe business priorities and challenges into clear, inspiring opportunity statements that focus teams on the most valuable problems to solve.
    • Develop persuasive opportunity narratives and recommendations that create alignment, secure sponsorship, and build momentum around where Tangerine should place its next bets.
  • Innovation Pipeline & Idea Incubation
    • Build and manage a visible pipeline of go-to-market opportunities and ideas spanning products, partnerships, campaigns, channels, and customer experiences, prioritizing them based on desirability, strategic fit, feasibility, distinctiveness, speed to market, and potential impact.
    • Translate priority opportunities into bold, buzz-worthy go-to-market ideas that define the customer value, business potential, and reason Tangerine can win.
    • Facilitate ideation and co-creation with cross-functional teams, bringing diverse perspectives together to generate and strengthen differentiated solutions.
    • Shape the strongest ideas into actionable opportunity cases and incubation plans, including the problem to solve, proposed solution, how it could come to life, why it will work, and the next step required to validate it.
  • Cross-Functional Mobilization & Innovation Impact
    • Partner with Take-to-Market, Client Solutions, Brand, Channel, Product, Digital, and Agency teams to connect go-to-market opportunities and ideas to business roadmaps and priorities, pressure-test them, clarify ownership, and establish a practical path to validation and activation.
    • Present opportunities and strategic ideas to stakeholders and senior leadership through compelling storytelling, evidence, and a clear articulation of customer and business value.
    • Define learning agendas and success measures for early exploration, pilots, or experiments, and use evidence to recommend whether ideas should advance, evolve, or stop.
  • Other
    • Championing a client- obsessed culture
    • Leveraging a growth mindset, embracing learning and continuous improvement
    • Contributing to a dynamic workplace fostering trust, integrity and inclusion
    • Removing obstacles to drive momentum across teams


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
  • AI fluency
  • A craving to contribute to a high-performing team
  • Ability to drive results in periods of change
  • Track record of fostering an inclusive culture
  • 7+ years in marketing innovation, growth strategy, go-to-market strategy, brand strategy, customer strategy, or a related insight-led role.
  • Proven ability to uncover market opportunities, connect disparate insights, and translate them into bold, actionable ideas with clear customer and business value.
  • Experience building or managing an innovation, growth, or strategic opportunity pipeline and moving ideas from discovery through prioritization and validation.
  • Strong strategic storytelling, facilitation, problem-framing, and conceptual thinking skills.
  • Demonstrated ability to influence and mobilize cross-functional teams in fast-paced, high-visibility environments without direct authority.
  • Strong understanding of customer behavior, cultural and category trends, competitive dynamics, emerging technologies, and modern marketing channels.
  • Exceptional presentation and communication skills, with the ability to make complex opportunities clear, compelling, and actionable.


What's in it for you?
  • You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
  • We are creating something game changing and you get to make your mark on it.
  • You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
  • From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*


*Tangerine employees participate in Scotiabank's pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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