Your Opportunity
We are looking for a Senior Marketing Manager to lead Assurance and Business Services & Outsourcing (BSO) marketing for BDO Canada.
This national leadership role will drive growth and market visibility for all Assurance and BSO service lines. The successful candidate will have a strong bias to action, be a strategic thinker and effective collaborator who can influence senior stakeholders, manage a team, and bring Assurance and BSO marketing. The successful candidate will own the following responsibilities:
- Lead the marketing strategy for BDO Canada’s Assurance and BSO service line nationally, aligning with firm-wide priorities.
- Build and maintain trusted advisor relationships with Assurance and BSO leadership, proactively identifying opportunities to support business objectives through integrated marketing efforts.
- Develop, oversee, and evaluate multi-channel marketing campaigns designed to reach key client segments, enhance brand awareness, and drive pipeline growth.
- Leverage market insights, competitive intelligence, and performance data to inform and continuously refine marketing strategies and tactics.
- Partner with internal teams and the Marketing Centres of Excellence (COEs) to activate national programs, events, digital content, thought leadership, and communications.
- Ensure all campaigns adhere to BDO brand and messaging standards, building and protecting the firm’s reputation in the market.
- Oversee budget and resource planning, ensuring efficiency and impact across campaigns.
- Lead and mentor a team of marketers, supporting performance, development, and collaboration across business units.
- Champion operational excellence, including streamlined processes, marketing technologies, and agile planning frameworks.
- Foster a diverse, inclusive, and collaborative work culture that encourages innovation and strategic thinking.
How do we define success for your role?
- You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
- You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to your clients
- You share in an inclusive and engaging work environment that develops, retains & attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
Education & Experience
- University Degree in Marketing, Communications, Business, or related field.
- Minimum 10–15 years of B2B marketing experience, including several at a manager or senior manager level.
- Experience in professional services with a national firm is an asset.
- Demonstrated ability to develop and execute national marketing strategies with measurable business outcomes.
- Strong strategic planning, stakeholder engagement, and project leadership skills.
- Deep understanding of digital marketing, demand generation, and brand positioning in a complex business environment.
- Proven ability to analyze data and insights to shape effective marketing approaches.
- Excellent verbal and written communication skills; confident working with executive-level audiences.
- A collaborative mindset with the ability to manage competing priorities and drive cross-functional alignment.
The expected range of compensation for this role is $126,000-$176,000 annually.
Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.
Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.
