Position Overview:The Senior Manager, Lifecycle Marketing is responsible for leading strategy across onboarding and engagement, while leading lifecycle efforts focused on engaging new subscribers and reducing churn. This is a critical role in the Monumental+ Marketing team, responsible for shaping the customer journey from initial sign-up to active, engaged fandom.
Do you have experience in marketing or media and have a passion for sports? We would love to hear from you!
Responsibilities:- Assist with building strategies encouraging high-value engagement behaviors and retaining new subscribers at scale.
- Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to deliver impactful, personalized messaging that cultivates healthy user behaviors and fandom habits.
- Design and implement a comprehensive strategy to engage and retain new subscribers during their early tenure period.
- Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
- Drive the development of journeys in Braze, using capabilities like push, in-app messages, and content cards.
- Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
- Ensure best practices in personalization, segmentation, and lifecycle orchestration.
- Build and maintain a scalable testing roadmap to improve retention metrics.
- Partner with Analytics and Data Science teams to track performance, evaluate incrementally, and share insights.
- Increase relevancy and performance through culturally attuned messaging and campaign customization.
- Oversee internal agency partners to support design and operations.
- Other duties as assigned.
Minimum Qualifications:- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer onboarding and engagement strategies.
- 5+ years of experience in direct-to-consumer business.
- Experience building strategies in improving retention and behavioral engagement.
- Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
- Expertise in transforming complex data into strategic insights that guide impactful decisions.
- Expertise with A/B testing, multivariate testing, and experimentation methodologies.
- Experience handling lifecycle marketing programs.
- Experience managing internal and external agencies/vendors with a focus on creative and operational efficiency.
Pay Range: $80k - $90k
USD.Benefit Eligibility: This role is eligible to participate in health and welfare benefits.
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