How you'll have an impact at Paula's Choice: The Senior Manager of Global Product Marketing will be responsible for global product marketing, new product performance tracking, and portfolio management to drive global brand performance of this high-growth omnichannel brand.
Responsibilities:- Define and lead the global innovation and portfolio strategy for assigned categories, identifying long-term growth opportunities, whitespace opportunities, and innovation pipelines.
- Create compelling positioning and stories that satisfy white space in Paula's Choice's portfolio and is innovative in the marketplace to drive growth.
- Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
- Lead and align cross-functional global teams across Product Development, Regulatory, Insights, Sales, Finance, and International Markets to drive business objectives and resolve complex challenges.
- Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
- Analyze the potential of new products, making recommendations based on sales and profit analysis.
- Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.
- Own category portfolio performance and develop long-range portfolio strategies, including innovation, renovation, pricing architecture, and rationalization decisions.
- Serve as a strategic advisor to senior leadership, influencing portfolio, innovation, pricing, and growth decisions through data-driven recommendations.
- Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
- Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
- Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
- Manage annual price increases in collaboration with Finance to present to leadership for approval and share out with global markets and retailers
- Other responsibilities as assigned by your manager.
What you'll bring to the table:- Bachelor's Degree required, MBA preferred.
- 7+ years of relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
- Demonstrated ability to influence executive stakeholders
- Proven track record of driving business growth through strategic portfolio decisions
- Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
- Strategic thinking for a dynamic category and channel
- Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
- Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
- Strong project management skills and understanding of NPL process from ideation to execution.
- Self-starter who takes initiative and speaks their mind.
What can help you really stand out:- Skincare product marketing and development experience
- Global marketing experience
What we offer you*:- A robust benefits package including health, vision, dental, retirement and more
- Flexible spending account, Employee assistance program
- Fitness perks, meditation app membership, and more
- Product samples and discounts
- Generous PTO
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
*Please note these benefits are only available to full-time Paula's Choice employees.
Note: At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.
Approximate Salary Range Based on Experience and Location:$120,000 - $130,000 USD/annually#LI-MS1
Paula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
