The roleWe're hiring a Senior Manager or Director of Product Marketing to tell the story that makes Siro inevitable for in-person sales teams. You'll be responsible for positioning across our target verticals, the messaging behind every launch, how we win against competitors, and the throughline that connects them all.
This is a hands-on role. You'll write the copy, build the decks and one-pagers, and get the team using them. You'll partner closely with Product, Sales, and the rest of GTM leadership, including our founder/CEO.
Key Responsibilities- Positioning and messaging: Own a clear point of view on who we sell to, what problems we solve, and why we win, including a messaging framework for each of our target verticals.
- Launch messaging and GTM narrative. Own the story behind every launch and coordinate across product, sales, customer success, and marketing to bring new launches to market.
- Competitive positioning. Own how we win, whether we're up against a direct competitor or against the way a team has always operated. Keep our competitive intel current and turn it into battlecards our reps can win with.
- Bottom-of-funnel messaging. Own the pages, customer stories, and copy that move an in-market buyer from interested to convinced. Solution and comparison pages, one-pagers, and industry-specific proof that makes Siro feel built for them.
- Customer marketing. Turn customer results into proof we can sell with: case studies, testimonials, quotes, and impact metrics. Partner with external contractors to produce high-quality video case studies for high-value customers.
Requirements- 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation - you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion.
- Experience in management consulting preferred.
- Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read.
- A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue.
- Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive).
- Numbers-driven - you instrument your work, tie it to outcomes, and bring data into every launch recap and case study.
- A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner.
- Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter.
- Comfortable operating as a senior IC with broad scope and no direct reports - influence and execution come from the quality of your work, not from headcount.
Why join Siro as the Senior Manager, Product Marketing?- This is a senior, foundational PMM seat. You'll own the voice of Siro in a category that's still being defined
- You'll work directly with leadership and the CEO, with high visibility and real influence on how the company grows
- The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software
- You'll market a product people actually love. Reps rely on it, customers evangelize it.
Compensation & Details- This role is open at two levels: Senior Manager = $205,000, Director = $235,000
- We do not sponsor H1B visas
- This is a full-time role based in NYC (Flatiron), in-person Tues/Wed/Thurs
