What you'll be doing...When you join Verizon's Digital Media Center of Excellence, you will be responsible for leading digital, programmatic and paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives.
You will structure, build, and lead a team of strategists that will execute the programmatic and paid social activations across select units within Verizon. You will partner with our agency teams to ensure digital activations are enabled through the most effective path to deliver outcomes. With your expert knowledge of the tech landscape and the evolution of programmatic and paid social buying, you will keep internal leadership educated on emerging technologies. You will engage and influence stakeholders across the organization with respect to media implementation, technology and operations while managing and developing the in-house team.
Responsibilities:
- Owning, developing and executing bold, innovative strategies for Verizon's approach to programmatic and paid social.
- Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.
- Partnering with media partners on driving their product roadmaps and expanding their capabilities into the broader marketplace.
- Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy
- Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
- Informing internal teams on the evolution of programmatic technology and paid social strategy; i.e. what's leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.
What we're looking for...You'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Marketer/agency/consultative services experience in programmatic media strategy and investment.
- Experience with analysis and reporting.
- Experience leading projects across multiple stakeholders.
- Experience managing a high performing team.
- Strong interpersonal and presentation skills.
Even better if you have one or more of the following:
- Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
- Experience with primary buying platforms & formats (Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, Pinterest).
- Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
- Experience with ad serving platforms (Google Campaign Manger, Innovid).
- Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).Experience with management of programmatic budgets of at least fifty million dollars.
- Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
- Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
- Experience building and executing programmatic buying strategy.
- Ability to maintain accurate financial records.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where you'll be workingIn this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours40
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
