Qualifications

• 5+ years of B2B demand generation and Account-Based Marketing (ABM) experience in tech and data.
• Proven success managing campaigns targeting global enterprise accounts across varying buyer journey stages.
• Skill in leveraging diverse channels (paid media, social media, email, etc.) for effective campaign execution.
• Experience collaborating with Sales to enhance integrated sales strategies alongside marketing efforts.
• Strong project management abilities with a focus on timely delivery and coordination among teams.
• Ability to analyze and communicate campaign performance metrics for continuous improvement.
• Excellent communication skills.

Responsibilities

• Lead the ideation and execution of multi-channel marketing campaigns to enhance brand awareness.
• Develop and manage lead nurture campaigns for qualified leads not yet ready to buy.
• Work with Product Marketing and Sales to identify compelling demand opportunities and campaign messaging.
• Oversee the creation of campaign assets through collaboration with internal teams and external agencies.
• Ensure smooth transition of leads from marketing to sales in partnership with Revenue Operations.
• Monitor and report on campaign performance using key B2B Enterprise account metrics.

Benefits

• Health, dental, and vision insurance.
• Flexible spending and health spending accounts.
• Flexible vacation, paid holidays, and summer Fridays.
• Education assistance and annual learning stipends.
• 401K retirement plan.
• Generous parental leave (16 weeks primary/12 secondary).
• Commuter benefits for transit.
• Access to on-demand learning resources like Udemy.
• Team lunches, outings, and virtual events.
• Physical office spaces available.