Senior Manager, Demand GenerationDepartment: Marketing
Employment Type: Permanent
Location: Remote Canada
Compensation: $111,800 - $161,800 / year
DescriptionAbout the RoleAgencyAnalytics is rebuilding marketing around motion ownership instead of channel ownership. The Sr. Manager, Demand Generation is the operator who makes that real.
You'll run Create and Capture as one integrated motion: one demand plan, one budget, one scoreboard. You'll lead three direct reports as a player-coach, which means you own the integrated demand plan, allocate paid budget across both motions, and run the trial-conversion email program yourself. The DGMs run their motions. You run the connection between them.
Your two most important peer partnerships are with the Sr. Manager, Brand & Content, who creates the work you distribute, and the Sr. Search & Discovery Specialist, who owns search across both motions. You coordinate with them, not around them.
If you're ready to own the whole demand motion and not just a channel, this is built for you.
As the Senior Manager, Demand Generation, you will- Run Create and Capture as one integrated motion: one demand plan, one budget allocation, one scoreboard. You're accountable for the whole thing, not just your half.
- Lead three direct reports as a player-coach: DGM Create, DGM Capture, and the Performance Marketing Specialist. Roll up your sleeves alongside them - you don't get to delegate everything.
- Own the trial-conversion email program directly: the full journey from sign-up to first paid invoice, in close partnership with both DGMs, PMM, and Marketing Ops.
- Partner with the Director, Growth Marketing, on strategy: demand planning, budget allocation, motion design, and experiments that move the pipeline. You build the plan together; you own the execution.
- Co-plan the distribution motion with the Sr. Manager, Brand & Content: they create the work; you make sure it actually reaches the right audience and converts.
- Partner with the Sr. Search & Discovery Specialist on the search strategy that cuts across both motions - branded, competitor, and high-intent.
- Be the source of truth on demand performance for the Director and the executive team, and the operator who makes the budget allocation calls when something has to move.
What You'll Bring- 6+ years in B2B SaaS demand generation, including 2+ years leading a team across multiple paid and organic channels.
- A point of view on motion ownership versus channel ownership, and the receipts.
- Real fluency across both Create and Capture work, which includes paid programs, content distribution, podcasts and partnerships, review sites, in-market intent, and trial-conversion email. You don't need to be the deepest expert in any one area; you do need to be credible across the board.
- Hands-on experience designing and running trial-conversion or activation email programs that moved a real metric.
- Comfort as a player-coach, leading a team that does the work, and doing the work alongside them.
- Strong partnership instincts. You operate as a peer with the Director, with the Sr. Manager Brand & Content, and with the Sr. Search & Discovery Specialist
- Comfort being measured on trial signups and trial-to-paid % for the integrated motion, not on channel-level metrics.
Benefits, Compensation & PerksCompensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.
Beyond salary, we invest in your growth, well-being, and long-term success through:
- Variable compensation
- 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
- Comprehensive benefits from day one, plus an annual HSA/WSA spending account
- RRSP matching to support your future
- Annual learning and development budget, plus a book budget
- Parental leave top-ups
- & many more!!
A Few Things Worth Knowing
- This Posting: This is an active role we're looking to fill now.
- Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used, please get in touch with us at [redacted].
