Front

Performance Marketing Manager

Front • $120K — $150K *
San Francisco, CA 94112In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-7 years of performance marketing experience with ownership of paid acquisition and measurable growth impact.
  • Strong analytical skills focused on channel metrics (CAC, ROI, LTV, conversion rates).
  • Experience managing budgets aligned with business outcomes, not just click metrics.
  • Excellent experimentation discipline with a hypothesis-driven testing approach.
  • Familiarity with modern ad platforms and analytics tools (Google Ads, LinkedIn, GA4, Looker, etc.).
  • Strong communication and stakeholder management skills to navigate cross-functional collaboration.
  • Bonus: Experience in B2B SaaS demand generation and landing page/CRO optimization.

Responsibilities

  • Own end-to-end performance marketing strategy and execution across multiple channels.
  • Manage budgets and forecast spend based on ROI/CAC targets and pipeline goals.
  • Build and maintain a testing roadmap to document learnings from structured experiments.
  • Collaborate with cross-functional teams to create compelling creative and landing page experiences.
  • Align with Sales/RevOps on lead quality definitions and improve conversion rates.
  • Own channel-level reporting and create performance narratives for stakeholders.
  • Enhance tracking and measurement in partnership with Data/Analytics and Engineering.

Benefits

  • Competitive salary
  • Equity in a post-series D company backed by top VCs
  • Private health insurance with no-cost plan options
  • Paid parental leave
  • Flexible time off policy
  • Hybrid work model with option to work from home on Mondays and Fridays
  • Mental health support provided
  • Family planning support through Maven
  • Monthly $100 Lifestyle Stipend for health and wellness activities
  • Additional Wellness Days in months without holidays
  • Offices closed from Christmas to New Year’s Day for Winter Break.
Full Job Description
The Performance Marketing Manager will own and scale paid acquisition across key channels, partnering closely with Marketing, Product, Sales, and Data to drive efficient pipeline and revenue growth. This role blends hands-on campaign execution with strong analytical rigor and clear, cross-functional communication.

What you'll do
  • Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
  • Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
  • Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
  • Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
  • Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead  opportunity.
  • Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
  • Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.

What we're looking for
  • 4-7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
  • Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
  • Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
  • Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
  • Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
  • Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.
  • Bonus: B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.


Front operates on a hybrid model - we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.

What we offer
  • Competitive salary
  • Equity (we are post-series D & backed by some of the best VCs in the US)
  • Private health insurance, including plan options at no cost to employees
  • Paid parental leave
  • Flexible time off policy
  • Flexibility to work from home Monday and Friday, unless posted as a fully remote role
  • Mental health support with Workplace Options
  • Family planning support with Maven
  • $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
  • Wellness Days - Fronteers get an additional day off on months with no holidays
  • Winter Break - Our offices are closed from Christmas to New Year's Day!

About Front

Front is a software company that provides a shared inbox for teams. It allows teams to manage their email, social media, SMS, and chat in one place. Front was founded in 2013 by Mathilde Collin and Laurent Perrin. The company is headquartered in San Francisco, California. Front has raised over $138 million in funding from investors such as Sequoia Capital, DFJ, and Uncork Capital. The company has over 6,000 customers, including Shopify, HubSpot, and Mailchimp.
Learn more about Front
Size
200 employees
Industry
Information Technology
Founded
2013
* Ladders Estimates

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