Account Based Marketing

Vapi

$90K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years of B2B marketing experience, including 2+ years in ABM or enterprise demand generation with proven results.
  • Proficiency with ABM technology stack including HubSpot, Salesforce, Clay, and intent platforms.
  • Ability to create engaging narratives for both technical and business audiences.
  • Strong collaboration skills for integrating with Sales and SDR teams on account planning.
  • A builder mindset, thriving in environments lacking pre-defined processes.

Responsibilities

  • Develop and manage the end-to-end ABM program including account tiering and multi-channel campaign strategies.
  • Drive sales pipeline from designated accounts in collaboration with Sales and SDRs, utilizing tailored content and outreach.
  • Utilize intent data and buying signals through tools like Clay and HubSpot to optimize outreach timing and pipeline conversion.
  • Plan and execute executive engagement activities such as dinners and bespoke content to accelerate deal flow.
  • Manage ABM metrics and reporting, providing weekly insights on account engagement and pipeline impact.

Benefits

  • Competitive compensation with a strong base salary and equity ownership.
  • Comprehensive health coverage that includes medical, dental, and vision.
  • Flexible time off policy encouraging work-life balance and rest.
  • Catered meals for in-office workdays including lunches and dinners.
  • Monthly stipends supporting lifestyle, wellness, and commuting needs.
  • Annual stipends for professional development and learning opportunities.
  • Team-building activities and regular offsite events to foster connections among team members.
Full Job Description
What You'll Do
  • Build and own the ABM program end-to-end - tier accounts, define the target universe, orchestrate personalized multi-channel campaigns in concert with the marketing team
  • Drive pipeline from named accounts in close partnership with Sales and SDRs, with account-specific content and outbound plays
  • Activate intent data and buying signals via Clay, reo.dev, and HubSpot to time outreach and convert anonymous signals to pipeline
  • Design executive engagement and field programs (executive dinners, VIP event tracks, bespoke content) to accelerate deals
  • Own ABM reporting and attribution - account engagement, pipeline influence, deal velocity - and present to leadership weekly


Who You Are
  • 4-7 years B2B marketing, 2+ years in ABM or enterprise demand gen, with pipeline results to back it up
  • Fluent in the ABM tech stack: HubSpot/Salesforce, Clay, intent platforms, LinkedIn ads
  • Can translate a developer-first platform into compelling narratives for technical and business buyers alike
  • A natural Sales-Marketing partner who embeds with AEs and SDRs and runs real account planning
  • A builder mindset - energized by the absence of a playbook, moves fast, and raises the enterprise marketing bar


How We Work:
  • Build something worthy of love
    • Craft matters. We aim to build products and experiences customers genuinely love, not just tolerate.
  • Commit and follow through
    • We finish what we start and build trust by being people others can count on.
  • Why not today?
    • We value urgency and momentum. The fastest path to customer value usually wins.
  • Seek raw input
    • We go directly to customers, data, and teammates instead of relying on summaries or assumptions.
  • It's our problem
    • We operate as one team. We share credit, own mistakes together, and support each other when things get hard.
  • Be direct and kind
    • We give feedback clearly, respectfully, and without delay.


What We Offer
  • Competitive compensation: includes a strong base salary and meaningful equity ownership
  • Comprehensive health coverage: medical, dental, and vision plans
  • Flexible time off: take-what-you-need vacation policy with an emphasis on rest and balance
  • Daily meals: catered lunches and dinners provided for in-office days
  • Lifestyle & wellness stipends: monthly allowances to support rent, transportation, food, fitness, and mental well-being
  • Professional development: annual learning stipends for courses, conferences, and upskilling
  • Team connection: regular offsites, team events, and opportunities to build in-person relationships

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