Job DescriptionThe Sr. Manager, Customer Growth Direct Marketing will lead strategy, development, and implementation of revenue driving treatments across both our Charge and Lend Cards, in email and direct mail channels. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Consumer Marketing, Product Management, Risk, Analytics, Technology, and Finance.
Responsibilities- Develop, manage, evaluate, and optimize email and direct mail communications for card treatments (Employee Card & Upgrade) to drive engagement and incremental revenue
- Lead treatment/channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
- Lead a team of 2 Senior Analysts
- Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
- Develop test and learn curriculum to drive growth through targeted initiatives
- Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
- Lead two high performing direct reports who will lead marketing execution
QualificationsMinimum Qualifications:- 3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
- Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
- Results driver with exceptional sense of accountability and ownership
- Self-starter with strong problem-solving skills who can work independently, as well as within a team
- Superior relationship management skills, with the ability to influence partners both across and upwards
- Robust analytical skills that translates data into insights
- Solution-oriented mindset
- Clear and articulate communicator, with ability to tailor messages to different audiences
- Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
- Positive energy and enthusiasm with a "can-do" attitude
Preferred Qualifications:- Digital and/or Direct Mail expertise preferred, but not required
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
