Senior Manager, CRM & Personalization Analytics

7-ELEVEN

$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's in Analytics, Statistics, Marketing, Economics, or related field.
  • 8+ years in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR, or CPG environments.
  • Proven experience leading analytics projects and managing teams.
  • Strong skills in SQL, data visualization (e.g., Tableau, Power BI), and statistical analysis.
  • Experience with customer segmentation, predictive modeling, and campaign measurement.
  • Excellent communication and storytelling skills for influencing non-technical stakeholders.
  • Familiarity with CRM platforms and Customer Data Platforms (CDPs) is a plus.

Responsibilities

  • Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across multiple channels.
  • Manage and mentor a small team of analysts, promoting a culture of curiosity and collaboration.
  • Develop frameworks to measure campaign performance and the impact of customer segmentation and personalization.
  • Deliver actionable insights on customer behavior and engagement to inform marketing strategies.
  • Design and analyze A/B and multivariate tests for optimizing messaging and targeting strategies.
  • Translate complex data into compelling narratives for senior leadership and cross-functional teams.
  • Collaborate with IT and data teams to ensure data quality and integration across platforms.

Benefits

  • Comprehensive health benefits including medical, dental, and vision.
  • 401(k) plan with company match.
  • Employee discounts and perks.
  • Paid time off and vacation policies.
  • Opportunities for professional development and career growth.
Full Job Description
SUMMARY:

This role sits at the intersection of pricing, strategy, and analytics, requiring a blend of business insight and data expertise to inform decision-making and evaluate complex business initiatives.

KEY DUTIES AND RESPONSIBILITES:

-Analyze performance across geographies, demographics, and store attributes to identify key drivers of volume, margin, and competitive positioning
-Build and own analytical frameworks to assess ROI and financial impact of key business initiatives
-Design and evaluate A/B tests, ensuring results are statistically sound and tied to clear business outcomes
-Prepare accurate, well-structured datasets and supporting analysis for leadership

-Ensure outputs are defensible, traceable, and clearly explainable for high visibility use
-Deliver insights and recommendations that inform day-to-day and long-term pricing decisions, balancing financial outcomes with market dynamics
-Support high-level business needs with clear analytical outputs or dashboards.

-Clarify requirements, prioritize effectively, and deliver with accuracy
-Assess newly available or underutilized data to determine business value, define high-impact use cases, and translate findings into clear analytical directions or frameworks for broader team execution
-Manage and refine core datasets used in analysis, ensuring accuracy, consistency, and usability

-Proactively identify gaps in data and work toward scalable solutions where appropriate

QUALIFICATIONS:
Education:
-BS in Mathematics, Economics, Finance, Statistics or another quantitative discipline required.
-Master's degree in a quantitative discipline preferred.

Experience:
-3+ years of relevant professional experience in analytics, strategy, or pricing
-Experience supporting business decisions through financial modeling and data-driven analysis

KNOWLEDGE AND SKILLS:
Required:
-Strong analytical and problem-solving skills, with the ability to structure ambiguous problems into clear frameworks
-Proficiency in data visualization (Tableau/Tableau Prep), SQL, and/or Python
-Strong communication skills, with the ability to explain complex analyses to non-technical stakeholders
-Experience applying statistics to forecast trends, perform cost-benefit analysis, and calculate ROI
-Ability to operate independently with limited direction

Preferred:
-Experience in retail, fuel, or multi-unit operations
-Experience working with large, complex data sets in cloud environments (i.e. Databricks)
-Familiarity with clustering, time series analysis, proximity analysis, and sales forecasting

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