The Position

This role leads the development and execution of consumer marketing strategies in support of obesity market development and the launch of a new product. The individual will be responsible for connecting target customers to relevant content through community-building and social media strategies that meet consumers where they are across the journey-from awareness and education through initiation and ongoing engagement-while partnering cross-functionally and externally to build programs and partnerships that improve access, support, and outcomes.

Relationships

This position reports Director, Consumer Marketing; Interacts with colleagues within the team, Obesity Marketing (at large), Media, Omnichannel, Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.

Essential Functions

A. Community Strategy for Social and Influencers

• Develop community and social strategy to connect target customers with relevant obesity education, support, and engagement content
• Translate consumer, social listening, influencer, and community insights into audience segmentation, content territories, messaging, and activation priorities
• Identify unmet needs, barriers, questions, and motivation points across digital and community touchpoints in the obesity consumer journey
• Define how the organization shows up across social, community, influencer, and creator ecosystems in a highly dynamic and evolving market

B. Launch Planning & Execution

• Lead social and community launch planning for a new obesity product, including channel strategy, content sequencing, engagement approach, and execution milestones
• Develop and execute social-first campaign, creator, influencer, and community activation plans that support market development and launch readiness
• Partner with cross-functional teams to ensure social, community, and content touchpoints are integrated across the broader consumer launch plan
• Manage timelines, deliverables, agency workstreams, approvals, and execution readiness against key launch milestones

C. Partnership Development

• Identify, evaluate, and help develop strategic community, creator, influencer, advocacy, and digital partnerships that strengthen consumer engagement
• Collaborate with external organizations, agencies, and internal stakeholders to build compliant, insight-driven social and community programs
• Explore partnerships that support education, authentic storytelling, access navigation, behavior change, peer connection, or ongoing engagement
• Ensure partnership strategies align with brand objectives, community needs, social platform expectations, and compliance requirements

E. Omnichannel Activation & Agency Leadership

• Lead agency partners in development and execution of social, community, influencer, creator, content, CRM, paid media, and experiential activations
• Ensure content is insight-driven, social-first, audience-relevant, compliant, and aligned with broader brand and consumer strategy
• Optimize channel mix, content formats, community engagement approaches, and creative based on platform performance and audience behavior

F. Measurement & Optimization

• Define KPIs for social, community, influencer, content engagement, launch performance, and consumer experience outcomes
• Partner with analytics, media, and agency teams to monitor performance, social listening, community engagement, and content effectiveness
• Use data, audience feedback, and engagement insights to refine strategy, improve relevance, and increase impact over time

G. Budget / Governance / Compliance

• Manage budgets, forecasts, agency scope, influencer/creator investments, and community program spend
• Lead review and approval processes with legal, regulatory, medical, privacy, and compliance partners for social and community materials
• Ensure social, community, influencer, and partner programs are compliant, operationally feasible, and delivered on time

Physical Requirements

20-30% overnight travel required.

Qualifications

• Requires a Bachelor's degree; advanced degree preferred
• Minimum of 8+ years progressive consumer marketing, CRM, social and community marketing, account management and/or sales experience in the pharmaceutical industry
• Experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within obesity preferred
• Experience designing and delivering field training programs for sales teams
• Understanding of field force dynamics and incentive compensation planning
• Strong project management skills with ability to prioritize tasks and manage deadlines
• Strong collaboration and communication skills to work effectively with cross-functional teams
• Expertise in regulatory guidelines related to promotional material development and field engagement

The base compensation range for this position is $ 120,300 to $ 222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.