Workato

Senior Manager, Community Marketing & Managing Editor

Workato$150K — $200K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years managing executive communities or peer networks for senior technology leaders.
  • Experience in designing and scaling community engagement programs in technology, media, or consulting.
  • Track record of building new programs from scratch, including strategy and operational processes.
  • Established relationships with CIOs, CTOs, CDOs, and other senior technology executives.
  • Deep understanding of enterprise technology trends relevant to CIO and Enterprise Architecture.
  • Collaboration experience with content and marketing teams to create thought leadership.
  • Ability to leverage AI tools for relationship management and content development.

Responsibilities

  • Define the community operating model, including member onboarding and engagement.
  • Plan and execute community activities like executive dinners and roundtables.
  • Evaluate new community initiatives as it grows, such as recognition programs or peer groups.
  • Build and maintain relationships with senior technology executives.
  • Represent CIOnews at events and build credibility with community members.
  • Act as a primary contact for community members to understand their needs.
  • Source and shape content ideas based on community interactions.

Benefits

  • Vendor-neutral platform promoting independence and innovation.
  • Opportunity to shape a new community-focused publication in the IT leadership space.
  • Access to a network of senior technology executives for building professional relationships.
  • Collaborative environment with an editorial team to influence content direction.
  • Participation in community activations, enhancing networking and engagement opportunities.
Full Job Description
Responsibilities

CIOnews is building the editorial and community infrastructure for the next generation of CIO and Enterprise Architect leadership. CIOnews.com is a vendor neutral independent publication and community backed by Workato, and we're hiring the first dedicated owner of our community program.

You'll build the CIO and Enterprise Architect community function from the ground up: strategy, program design, member experience, operations, and create the relationships that make it all work. There is no existing playbook to inherit at CIOnews. That requires a builder mindset and creative approach that internalizes the goal to build www.cionews.com into the new voice of IT leadership in the AI era.

This is a builder's role for someone who thrives in ambiguity. You'll be defining how CIOnews creates value for the CIO and enterprise architect communities, and help us identify, recruit, and sustain relationships with senior technology leaders. You'll work closely with our editorial team to convert those relationships into columns, podcast appearances, events, and more.

In this role, you will also be responsible to:

Community Building & Activation
  • Define the operating model for this community: member lifecycle, how members are identified, onboarded, and kept engaged between touchpoints, and the feedback loops that route ideas back into editorial.
  • Plan and help execute community activations, including executive dinners, roundtables, and co-branded events with partners.
  • Propose and evaluate new plays as the community matures - vertical cohorts, recognition programs, awards, or peer working groups.

Executive Engagement
  • Build and maintain a working relationship base of CIOs, CTOs, CDOs, CAIOs, CISOs, and Enterprise Architects
  • Represent CIOnews credibly in rooms with senior technology leaders, at CIOnews events, dinners, and peer gatherings.
  • Act as a primary point of contact for community members, understanding their priorities well enough to make smart, low-friction asks.

Content Development
  • Source, recruit, and shape story ideas with good editorial judgment drawn from community relationships.
  • Partner with the CIOnews editorial team to translate practitioner conversations into published content - podcasts, columns, interviews, and feature pieces.
  • Bring genuine editorial judgment: know a good story when a community member mentions it in passing.
Minimum Qualifications
  • 7+ years of experience building and managing executive communities, peer networks, customer advisory boards, or similar programs serving senior technology leaders.
  • Demonstrated experience designing and scaling community, advocacy, or executive engagement programs within an enterprise SaaS, technology, media, analyst, or consulting organization.
  • Proven track record of independently building new programs or functions from the ground up, including defining strategy, operational processes, member engagement, and success metrics.
  • Experience developing trusted relationships with senior technology executives, including CIOs, CTOs, CDOs, CISOs, Enterprise Architects, or comparable executive audiences.
  • Strong understanding of enterprise technology trends and the priorities of CIO and Enterprise Architecture organizations, with the ability to engage credibly in executive conversations.
  • Experience partnering with content, editorial, marketing, or communications teams to develop thought leadership, executive content, or community-driven programming.
  • Demonstrated ability to use AI-powered tools and workflows to improve productivity, scale relationship management, automate repetitive work, and identify content or engagement opportunities.
Preferred Qualifications
  • Experience building or managing CIO, Enterprise Architecture, or executive technology leadership communities.
  • Experience working at a business publication, industry analyst firm, technology media company, or executive membership organization.
  • Familiarity with enterprise AI, automation, integration, or digital transformation initiatives and how they impact CIO organizations.
  • Existing relationships within CIO communities, enterprise architecture organizations, or executive peer networks.
  • Experience in planning and delivering executive events such as private dinners, roundtables, advisory boards, or leadership summits.
What You'll Need to Succeed
  • Builder persona with a proven track record of creating successful programs in ambiguous, early-stage environments.
  • Strong editorial judgment with the ability to identify compelling practitioner stories and translate executive conversations into meaningful content opportunities.
  • Excellent executive presence, communication, and relationship management skills.
  • Systems thinker who approaches community building as an operating system, continuously improving processes, feedback loops, and member experience.
  • Comfortable balancing strategic planning with hands-on execution in a fast-moving startup environment.

The base salary range for this position is $150,000 - $200,000 annually and may include equity, benefits, and other components, subject to local eligibility requirements and employment type.

(REQ ID: 2884)

About Workato

Workato is an enterprise automation platform that allows businesses to integrate their applications and automate their workflows. The company's platform uses AI and machine learning to help businesses streamline their operations and improve their productivity. Workato offers pre-built integrations for over 1,000 applications, as well as a drag-and-drop interface for creating custom integrations. The company was founded in 2013 and is headquartered in Redwood City, California.
Learn more about Workato
Size
500 employees
Industry
Founded
2013

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