Reporting to the Sr. Director, Strategic Demand Lead (SDL), the Senior Manager, Commercial Strategy leads the commercialization of innovation, seasonal, and limited-time offer (LTO) initiatives for the Pop-Tarts and Rice Krispies Treats brands. This role serves as the commercial lead for Pop-Tarts innovation while providing leadership and strategic direction to the Innovation Manager supporting Rice Krispies Treats. The position is responsible for translating innovation pipelines into customer-ready selling strategies that drive distribution, merchandising, and activation across key retail customers and channels. Partnering closely with Marketing, Sales, Finance, SRM, Supply Chain, Omnichannel, and R&D teams, this role develops and executes commercialization plans that maximize launch success and accelerate growth. Success requires strong commercial acumen, strategic thinking, cross-functional leadership, and the ability to influence diverse stakeholders.

A Taste of What You'll Be Doing

• Innovation Commercialization - Lead the commercialization of innovation, seasonal, and limited-time offer (LTO) programs for Pop-Tarts, driving customer adoption and marketplace execution.
  Cross-Functional Partnership - Partner with Marketing, Sales, R&D, Finance, Supply Chain, SRM, and Omnichannel teams to develop and execute integrated go-to-market strategies.
• Customer Activation Strategy - Translate innovation pipelines into customer-specific commercial plans, including merchandising, display, promotional, and omnichannel activation programs.
• Commercial Selling & Execution - Develop customer-facing sales materials and lead commercialization planning to support distribution growth, successful sell-in, and strong sell-through performance.
• Team Leadership & Optimization - Provide strategic leadership to the Rice Krispies Treats Innovation Manager while monitoring performance, identifying growth opportunities, and optimizing innovation activation strategies.

We're Looking for Someone With

• Bachelor's degree and progressive experience in Consumer Packaged Goods (CPG) across Sales, Marketing, Commercialization, Innovation, Brand Management, or related functions.
• Proven track record leading the commercialization of new products, seasonal programs, and innovation initiatives from concept through market execution.
• Experience developing customer-specific commercial strategies, promotional programs, merchandising solutions, and retail activation plans that drive business results.
• Demonstrated ability to influence cross-functional stakeholders and lead complex initiatives across multiple functions.
• Exceptional communication, presentation, and storytelling skills, including developing executive-level and customer-facing materials.
• Experience partnering with national retail customers and omnichannel teams to execute integrated in-store and digital activation strategies.
• Strong leadership, analytical, financial, and strategic planning capabilities, with experience coaching and developing team members while translating insights into actionable business recommendations.

Compensation

The annual salary range is $134,400 - $176,400, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What's Next

Applications for this position will be accepted through October 5, 2026. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Need assistance throughout the application or hiring process? Email [email protected].