Position Summary
As the Senior Integrated Campaign Manager, Higher Education, you'll serve as the strategic marketing lead for one of our core growth verticals. If you excel at turning market insight into full-funnel campaign strategy, aligning cross-functional teams, and building programs that directly increase pipeline velocity, this role is built for you.

How You'll Contribute

In this role, you will have the opportunity to:

• Own Vertical Campaign Strategy: You will build multi-quarter, integrated campaign strategies that support new-logo acquisition, customer expansion, and competitive displacement across Higher Education institutions.
• Architect Full-Funnel Campaigns: You will design, launch, and measure integrated programs spanning email, webinars, paid media, digital campaigns, field events, and outbound SDR sequences.
• Lead Cross-Functional Alignment: You will partner with Product Marketing, Sales Leadership, RevOps, and agency partners to align messaging, lead handoff SLAs, and target account penetration strategies.
• Author Strategic Copy and Briefs: You will set the standard for campaign copy, messaging frameworks, and creative briefs for email programs, landing pages, and promotion assets.
• Own the Scorecard: You will govern the Higher Education campaign scorecard, tracking sourced and influenced pipeline, conversion rates, and acquisition efficiency, and present findings to executive leadership.
• Set Team Standards: You will build the brief templates and messaging standards the campaign team plans and executes against, and partner with regional campaign managers to adapt Higher Education strategy for buying norms outside the U.S.
• Track the Market: You will monitor shifts in the Higher Education competitive field and buying patterns continuously, adjusting campaign timing and messaging as they change rather than waiting for the next quarterly plan.
• Scale AI Innovation: You will build and share repeatable AI workflows across the team to accelerate audience research, campaign drafting, and funnel performance analysis.

What Success Looks Like

• Within 3 Months: You will have mapped the Higher Education buyer's evaluation path by role, launched your first integrated campaign, and established a baseline vertical pipeline scorecard for leadership. .
• Within 6 Months: You will have optimized multi-channel campaign performance, improved MQL-to-SQO conversion velocity, and deployed standardized AI workflows across the marketing team.
• Within 1 Year: You will have established a high-performing Higher Education demand engine that consistently meets annual pipeline, win-rate, and ROI benchmarks.
• Your Legacy: You will have built the vertical campaign framework and data model the team uses as the blueprint for GTM execution across all markets.

Values in Action

• Customer First, Always: You proactively surface friction points in the customer experience before they are escalated - and propose solutions, not just reports.
• Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.
• Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new.
• Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem.
• Clarity Over Complexity: You default to the simpler solution. Your written communication - internal or external - is direct, specific, and free of filler.

How We Thrive

You'll join Panopto's Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs.

The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto's unique value with the needs of our audiences in the corporate and higher education markets.

We value curiosity, accountability, and collaboration - and we believe in challenging ideas, not people. You'll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success.

The Foundation for Success

• Experience: 8+ years of demand generation or integrated marketing experience in B2B SaaS, with direct ownership of a vertical market or enterprise segment.
• Strategic Campaign Design: A proven history of building and executing complex, multi-touch campaigns that deliver measurable pipeline growth and revenue impact.
• MarTech Mastery: Advanced proficiency with marketing automation tools (HubSpot) and CRMs (Salesforce), including multi-touch attribution and workflow automation.
• Cross-Functional Leadership: Demonstrated ability to lead cross-functional working groups, influence stakeholders, and direct agency partners without direct authority.
• Analytical Capability: Expertise in analyzing multi-touch funnel data, diagnosing conversion friction, and presenting strategic recommendations to executive teams.
• Modern Marketing Toolkit: Hands-on experience using generative AI tools to streamline campaign workflows, research personas, and analyze performance data.

What Sets You Apart

• Experience marketing to Higher Education institutions or committee-driven, procurement-heavy buying markets.
• Experience running competitive displacement programs against entrenched incumbents.
• Familiarity with Higher Education LMS ecosystems (Canvas, Blackboard, Moodle) and institutional video workflows.

Join Us

Join Panopto and play a key role in driving growth for an enterprise video platform used by millions. If you love building integrated campaign strategies, turning complex Higher Education buying cycles into pipeline, and using AI workflows to scale demand generation programs, you will feel right at home here.

$140,000 - $150,000 a year

Total Rewards:

Total Rewards:

The salary range for this position is $140,000 - $150,000 USD per year. This position is also eligible for a bonus as part of the compensation package.

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you.

At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.

Beyond the Requirements: At this point, we hope you're feeling excited about the job description you're reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here.

Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuable Recruiting Tipsfrom our team.

The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently:

Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer

Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.

Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.

Use of Artificial Intelligence (AI)

Panopto AI Use Policy:

Panopto's AI Use Policy is committed to a hiring process that is thoughtful, fair, and centered on human connection. As artificial intelligence (AI) becomes more prevalent in the workplace, we believe that it is important to describe our use of AI in the hiring process, as well as outline to candidates what use of AI is and is not allowed. While AI can be a valuable tool, it cannot replace genuine human interaction or an individual's unique perspective, experience, and voice.

Company Use of AI:

Panopto may utilize tools to enhance the efficiency, objectivity, and quality of our recruitment and evaluation process. These tools assist our team throughout the hiring lifecycle by focusing on four key areas:

• Content Creation: Providing a starting point for crafting job descriptions and assisting in building tailored interview questions.
• Resume Parsing: Analyzing candidate skillsets and resume alignment to efficiently identify qualified candidates.
• Interview & Assessment Insights: Providing interview transcription, summarization, and identifying key insights from candidate assessments in relation to specific role requirements.
• Data Organization: Organizing and storing information gathered during assessments to help our team make informed, data-driven decisions.

Ultimately, these tools are used to support-not replace-our team in assessing skills, generating insights, and identifying the best talent for Panopto.