General Motors

Senior Lead, Global Performance Marketing Excellence

General Motors • $140K — $186K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 8-10 years in performance/digital marketing or related fields.
  • Experience in strategy at an agency or consulting firm.
  • Strong knowledge of paid media, CRM, and performance measurement.
  • Proven track record in creating organizational standards and frameworks.
  • Ability to lead and influence in a complex organization.
  • Strong analytical skills and business acumen.

Responsibilities

  • Define and implement GM's performance marketing vision and standards.
  • Set expectations for strategy, planning, and optimization.
  • Create frameworks to improve consistency across brands and markets.
  • Identify process gaps and propose solutions.
  • Translate business objectives into integrated marketing strategies.
  • Connect channel plans to customer behavior and business outcomes.
  • Promote disciplined optimization balancing short-term and brand health.

Benefits

  • Medical, dental, and vision coverage.
  • Health and Flexible Spending Accounts.
  • Retirement savings plan.
  • Paid vacation and holidays.
  • Tuition assistance programs.
  • Employee assistance program.
  • GM vehicle discounts.
Full Job Description
Job Description

The Strategy & Operations Senior Lead will help build and scale a consistent enterprise-wide approach to global performance marketing across General Motors. Reporting to the Director, Global Performance Marketing, this role will sit within the Global Performance Marketing COE and serve as an objective strategic partner to Cadillac, GMC, Buick, Chevrolet, and key global markets.

This leader will help translate the enterprise vision into practical standards, processes, operating rhythms, and activation principles across paid media, search, CRM, audience strategy, digital experiences & creative, lead generation & progression, measurement, and optimization. The successful candidate will bring broad based performance and digital marketing expertise, deep analytical skills, and strong strategic problem solving mindset.

They will challenge assumptions, turn ambiguity into clarity through hypothesis-driven problem solving, reconcile competing perspectives, and provide an impartial point of view focused on business outcomes and long-term capability. Comfort with back-of-the-envelope analytics and a willingness to experiment aggressively with AI are also important.

Major Duties and Responsibilities:

Performance Marketing Standards and Governance
  • Partner with the Director, Global Performance Marketing to define and implement GM's enterprise performance marketing vision, principles, standards, and operating model.
  • Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication.
  • Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets.
  • Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions.


Integrated Performance Marketing Strategy
  • Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies.
  • Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions.
  • Evaluate the full set of business and marketing levers-including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix-rather than defaulting to spend optimization alone.
  • Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit.
  • Identify cross-brand patterns, risks, opportunities, and transferable best practices.


Channel Activation and Optimization Excellence
  • Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution.
  • Promote disciplined optimization that balances near-term performance with long-term brand health.
  • Help teams distinguish execution issues, measurement limitations, marketplace conditions, and true strategic performance gaps.


Process, Operating Rhythm, and Standardization
  • Design and improve repeatable processes across annual planning, campaign development, activation, optimization, performance reviews, and post-campaign learning.
  • Build consistent operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking.
  • Monitor adoption of enterprise standards, identify barriers, and help teams improve implementation.


Objective Strategic Counsel and Cross-Functional Influence
  • Serve as a trusted, impartial advisor, grounding recommendations in customer needs, business context, performance evidence, and enterprise strategy.
  • Challenge assumptions constructively and surface tradeoffs, risks, and unintended consequences.
  • Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets.
  • Develop concise, executive-ready narratives that explain what is happening, why it matters, and what actions should follow.


Capability Building and Global Scale
  • Coach brand teams, functional partners, and agencies on performance marketing strategy, activation, optimization, and decision-making.
  • Partner with Performance Marketing Leads across brands and markets to increase adoption, share learning, and scale effective approaches.
  • Establish a common performance marketing language across GM while enabling appropriate local-market adaptation.


Qualifications:

Required Qualifications
  • Bachelor's degree required.
  • Approximately 8-10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
  • Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
  • Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
  • Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
  • Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
  • Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
  • Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
  • Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.


Preferred Qualifications
  • Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function.
  • Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel.
  • Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.
  • Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.
  • Experience working globally and adapting enterprise frameworks to local-market needs.
  • Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.
  • Advanced degree in Marketing, Business, Strategy, or a related field.


Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
  • The salary range for this role is ($140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.


#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.Relocation benefits are available for candidates who qualify under company policy.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Business Services Jobs

  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd *
    Southern Dock Products / DuraServ
    Memphis, TN 38109 (Shelby County)
    Reposted 1 week ago
  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Just Rite Equipment / DuraServ
    South Windsor, CT 06074 (Capitol County)
    Reposted 1 week ago
  • Vice President, Service & Sales
    $200K — $500K++ $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Casco Dock & Door / DuraServ
    West Sacramento, CA 95691 (Yolo County)
    Reposted 1 week ago
  • Director of Business Development
    $130K — $150K *
    Warren Whitney
    Richmond, VA 23226 (Henrico County)
    2 weeks ago
  • The RealReal
    Program Manager, Employee Experience
    $115K — $125K *
    The RealReal
    Remote
    Today

Find similar Senior Lead, Global Performance Marketing Excellence jobs:

NationwideRemote