Capgemini

frog, Managing Consultant - Marketing Strategy & Transformation

Capgemini • $135K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-15 years of relevant consulting or digital services experience
  • Proven success in leading marketing strategy and transformation initiatives
  • Strong expertise in marketing operating model design
  • Familiar with MarTech platforms like Salesforce and Adobe
  • Excellent structured problem-solving and communication skills
  • Experience mentoring and developing team members
  • Bachelor's degree required; MBA preferred

Responsibilities

  • Lead marketing transformation engagements and workstreams
  • Design and implement modern marketing operating models
  • Develop data-driven marketing strategies, focusing on segmentation and targeting
  • Translate client challenges into actionable insights and recommendations
  • Support the integration of MarTech strategies and AI-enabled marketing initiatives
  • Collaborate with cross-functional teams for project quality
  • Assist in preparing proposals and client presentations

Benefits

  • Paid time off ranging from 12 to 25 days based on employee grade
  • Medical, dental, and vision coverage
  • Retirement savings plans such as 401(k) and RRSP
  • Life and disability insurance
  • Employee assistance programs
Full Job Description
Your Role As a Managing Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market-designing and implementing modern marketing organizations that are data-driven, technology-enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end-to-end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes. Key responsibilities include:
  • Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
  • Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
  • Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
  • Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
  • Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes
Qualifications & Experience Your Skills + Experience You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI-augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments. A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact. Required experience and capabilities:
  • 8-15 years of relevant experience in consulting, digital services, or industry roles
  • Experience driving the growth of marketing strategy & marketing transformation initiatives, along with deep customer engagement - ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end-to-end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including:
    • MarTech platforms (e.g., Salesforce, Adobe)
    • Customer data, segmentation, and personalization
    • Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
  • Experience managing and developing team members
  • Bachelor's degree required; advanced degree (e.g., MBA) preferred
Bonus experience:
  • Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience
The base compensation range for this role in the posted location is: $135,900 - $180,000. Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

About Capgemini

Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The company is headquartered in Paris, France and operates in over 50 countries. Capgemini provides a range of services including strategy and transformation, application services, technology services, and engineering services. The company serves clients in a variety of industries including automotive, consumer products, financial services, healthcare, and retail.
Learn more about Capgemini
Industry
Founded
1967
NASDAQ

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