Salesforce

Senior Lead, Global Audience Intelligence

Salesforce$100K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong SQL skills with hands-on experience querying databases
  • Experience in a global or multi-business unit environment
  • Proven cross-functional collaboration with Technical Product Managers and Marketing teams
  • Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer is preferred
  • Familiarity with Salesforce Data Cloud or Data360 for audience activation

Responsibilities

  • Define and evolve audience segmentation strategies using machine learning and intent data
  • Partner with Data Science and Analytics to operationalize predictive insights
  • Lead contact acquisition and enrichment strategies within strategic accounts
  • Establish governance models and operational processes for audience operations
  • Reduce fragmentation across teams and regions through enablement resources

Benefits

  • Hybrid work model with three days in the office
  • Opportunity to work at the center of Salesforce's global marketing intelligence function
  • Collaboration with cross-functional teams including Data Science and Analytics
  • Involvement in shaping AI-driven marketing strategies
  • Access to professional development and industry leading tools
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

The Experience
This role sits at the center of Salesforce's global marketing intelligence function, leading audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs. You'll partner with Data Science, Data Cloud, Analytics, and Field Marketing teams to build the audience-first infrastructure that powers pipeline and revenue growth - and help shape how AI-driven, agentic growth motions scale across every customer touchpoint. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

  • Define and evolve enterprise-wide audience segmentation strategies using machine learning, behavioral signals, pipeline intelligence, and intent data to drive coordinated activation across campaigns, channels, and sales motions

  • Partner with Data Cloud, Data Science, and Analytics teams to operationalize predictive insights, improve targeting precision, and build scalable frameworks that support AI-enabled and agentic growth systems

  • Lead contact acquisition and enrichment strategies to close coverage gaps within strategic accounts, partnering with data vendors and internal stakeholders to prioritize high-value opportunities

  • Establish governance models, operational processes, and enablement resources that scale audience operations globally and reduce fragmentation across teams and regions



You're Our Person If...

  • You have strong SQL skills and hands-on experience querying databases, building audience segments, and managing data schemas

  • You've worked in a global or multi-BU environment and understand how regional data nuances affect targeting strategy

  • You have a proven track record of cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams



Even Better If...

  • You hold a Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential

  • You have direct experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation

  • You've built or contributed to audience taxonomy frameworks or canonical segmentation standards at scale

  • You have exposure to AI-powered or agentic marketing systems and audience-first orchestration models

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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