Job Class: 0998 Senior Executive Director of Communications
Salary Range: $181,221.80 - $235,994.40/annually
Appointment Type: Permanent Exempt (what does this mean?)
Length of Appointment: Permanent Exempt, Full Time not to exceed three (3) years. This position is excluded by the Charter from competitive Civil Service examination process and shall serve at the discretion of the appointing officer.
Calendar: Full Time / Full Year
The Senior Executive Director of Communications plays a critical leadership role within SFUSD, building public confidence and leveraging public relations to further the mission of the District. Reporting directly to the Head of Staff, the Senior Executive Director of Communications leads communications, including media relations, crisis communications and oversight of the district's public radio license, and coordinates marketing and public information efforts.
Essential Duties
The duties specified below are representative of the range of duties assigned to the job code/class and are not intended to be an inclusive or exhaustive list.
As the 0998 Senior Executive Director of Communications, you will:
• Oversee and provide strategic direction to the Communications Department, ensuring coherent alignment in service of the District's priorities and goals across all platforms
• Advocate for the interests of SFUSD in public relations.
• Champion a "one-team" culture across the district, promoting connections across divisions and between central office and schools
• Proactively plan, develop, organize, and administer all aspects of the school District's communications strategy, priorities, and day-to-day communications issues
• Ensure essential communications align with the District's priorities and bring the District closer to its vision, including correspondence to SFUSD staff and families, proactive media placement, internal communications, websites, and support for the executive messaging
• Establish performance measures, monitor results, and partner with the Superintendent, Executive Leadership Team, and the SFUSD Board of Education to evaluate the effectiveness of SFUSD's communications
• Partner across the District to lead the district-wide, strategic alignment of internal and external communications, exercising influence and positional authority to create coherence
• Build effective relationships with media representatives, serving as the District's primary liaison to local, state and national media
• Exemplify and model the District's core values, serving as an effective ambassador of the District to stakeholders and the public at large
• Supervise, evaluate and guide staff across divisions, building capacity and creating accountability towards meeting short and long-term goals
The strongest candidates will have:
• Experience leading communications and/or external affairs divisions of a public school district or other public entity
• The ability to create and drive organizational change that produces results
• Familiarity with San Francisco's media landscape
• Knowledge and relationships with San Francisco's educational, political, and school communities
• Personal and professional alignment with the mission and core values of SFUSD
• The ability to manage and synthesize information systems in large, complex, urban institutions for a diverse public audience
• Extraordinary commitment to measurable results and continuous improvement
• Exceptional communication skills, both written and oral (with individuals and groups, including large, high-stakes presentations)
• The ability to work effectively with racially and ethnically diverse staff, students, and communities, bringing groups together across differences towards common goals
Minimum Qualifications
Education & Experience
• Bachelor's degree in mass communications, education, public administration, business administration or related field; AND/OR
• Five (5) years of successful experience in public affairs, government relations, media relations, development or similar work involving community relations; OR
• An equivalent combination of education and experience providing the required skill and knowledge for successful performance.
What We Offer
SFUSD offers a competitive salary of $181,221.80 - $235,994.40/annually commensurate with experience in a similar position. We offer a comprehensive benefits plan including dental and vision plans, a defined benefit pension plan, disability, life insurance, flexible spending account options and vacation time. We also offer an inclusive and equity-centered environment where we encourage staff to bring their whole selves to work.
How to Apply
• Visit https://jobs.sfusd.edu/ and create a new account to begin your application.
• You will be prompted to electronically attach a letter of interest, resume, list of professional references
and any applicable credentials or licenses
• Our Human Resources team will then review your entire application to determine your eligibility status
and contact you directly should you move forward in the process
• Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from SFUSD and CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept SFUSD and CCSF mail from the following addresses ([redacted].edu, [redacted].org, [redacted].org, [redacted].com, [redacted].com, [redacted].org, [redacted].org, [redacted].org, [redacted].com, [redacted].org, [redacted].org, [redacted].org, [redacted].org, [redacted].edu, [redacted].info, and [redacted].com).
Verification
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/how-verify-education-requirements.
Note: Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification from this and future job opportunities with the San Francisco Unified School District.