Position OverviewLilly's web footprint spans dozens of brand sites, multiple business units, and reaches consumers and providers across the globe, and it's growing fast. This role is where you build the measurement engine underneath all of it, and lead the team that turns that engine into decisions that improve digital experiences.
You'll architect the platform capabilities that power data-driven decisions across every Lilly digital property globally, and lead a distributed team of Experience Leads who bring that data to life for individual brands. You'll also help define what web measurement looks like and drive innovation that surfaces key insights used by product leaders.
The scope is substantial: strategy and execution across US Commercial and International Business Units, a blended team of full-time ecolleagues and contractors, and a direct seat with senior leadership shaping how Lilly understands its digital audiences, at a moment when AI is genuinely changing what's possible in this space.
Your Team- Platform Insights & Capabilities specialists, owning CJA/GA4 architecture, tagging, and governance
- Experience Leads, embedded with brand.com and IBU sites, turning platform data into brand-specific action
- Voice-of-customer / survey specialists, run CX / DX measurement strategy and methodology
Key ObjectivesPlatform Insights & Capabilities- Set architecture and standards for CJA (Customer Journey Analytics) and GA4 across every Lilly digital property
- Own CX /DX survey strategy and methodology, including a composite site experience score blending survey and behavioral data
- Lead A/B testing and experimentation strategy for brand.com and IBU sites, including test design, statistical accuracy, and a prioritized roadmap
- Enforce tagging taxonomy and instrumentation standards so data is credible across every property
- Own governance for who can see, edit, and act on measurement data, building on the existing AEM access model
Experience Leadership- Lead the group embedded across brand.com, IBU sites, and other properties, turning platform output into brand-specific recommendations
- Define what counts as insight at Lilly: not a dashboard, a recommendation with a number behind it
- Run a blended FTE/contractor model held to one bar for quality and culture
- Mentor teammates to lead, not just deliver: strengthen their measurement judgment, their command of the systems they own, and their ability to tell the insight story to brand leadership, whether their growth path runs through people management or deeper technical and influence leadership
- Develop and run a repeatable up-skilling program for the full team, covering training curriculum, shared standards, and hands-on mentoring, so capability grows across the group, not just through individual mentorship
Transformation- Build the case and roadmap for treating measurement as a product, not a project
- Partner with Product Managers on brand.com to embed measurement into planning cycles from day one
- Advance Lilly's shift to a true product operating model, with PMs owning web experience outcomes
- Separate AI signal from AI noise: identify where it genuinely compresses the distance between data and decision (automated insight generation, anomaly detection, natural-language querying of CJA/GA4), and hold a credible point of view on what's ready now versus what's hype
- Establish Lilly's foundation for measuring visibility in Artificial Intelligence driven discovery (LLM referral traffic, answer-engine share of voice), a rigor with no existing standard to inherit
- Present investment cases and progress to senior interested customers in clear, outcome-anchored language
Basic Qualifications- Bachelor's degree
- 10+ years in web/digital analytics, measurement, or insights, including people leadership
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1
Preferences- Bachelor's degree in a relevant field (Analytics, Data Science, Computer Science, or related)
- Hands-on experience with Adobe Experience Manager (AEM), Adobe Customer Journey Analytics (CJA), Google Analytics 4 (GA4), and Medallia or an equivalent VoC platform
- Record building and developing teams, including blended FTE/contractor models
- A tested, outspoken point of view on applied AI in measurement, grounded in what's shipping today, not what's trending
- Deep knowledge of tagging architecture and data governance in a regulated, compliance-heavy environment (MLR, VVPM, or similar)
- Ability to lead and coach a distributed team across the world
- Proven ability to influence senior collaborators and cross-functional partners without direct authority
- Confirmed record leading large, distributed teams through change
- Builds a culture of progressing a growth stance, where people are developed, not just led
- A builder's attitude: tests fast, learns, and treats organizational complexity as an opportunity rather than an obstacle
- Executive presence: able to explain and stand behind numbers and tradeoffs to senior partners with clarity and confidence
Additional Information- Location: Indianapolis, IN / Hybrid
- Travel: Up to 10%
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$154,500 - $226,600
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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