#paid is a Toronto-based influencer marketing platform that connects brands with creators to produce branded content on social media. The company was founded in 2014 by Bryan Gold and Adam Rivietz. #paid's platform uses machine learning to match brands with influencers based on their audience demographics and interests. The company has worked with brands such as Coca-Cola, McDonald's, and Walmart. In 2019, #paid was acquired by the German marketing company Global Savings Group.