Salesforce

Senior Director, Product Marketing, CxO Marketing

Salesforce • $181K — $332K *
San Francisco, CA 94112In-Person
Enterprise Technology
11 - 15 years of experience
Yesterday
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Job Overview by Ladders

Qualifications

  • 12+ years in product marketing or corporate marketing in enterprise B2B technology, with senior management experience.
  • Ability to create and defend architecture-level narratives for technical executive audiences.
  • Versatility in roles, capable of delivering a business review to CxOs and providing last-minute edits on key messaging.
  • Experience managing pipeline metrics and business reviews while balancing budget trade-offs.
  • Strong executive presence, adept in preparing speakers and engaging with customer executives.
  • Demonstrated success in influencing across teams within large organizations.
  • Proactive in adopting AI tools and automation to enhance team performance.
  • Commitment to team development and well-being.

Responsibilities

  • Own the messaging for the CIO/CTO audience and develop compelling narratives.
  • Shape executive content for key events like Dreamforce and CIO summits, collaborating with event teams.
  • Monitor and report on pipeline related to executive engagements and team content.
  • Enable sales personnel with resources and guidance for effective executive conversations.
  • Develop and mentor a small team of senior marketers, ensuring high-quality output.
  • Facilitate inter-departmental collaborations for coherent executive marketing strategies.
  • Innovate with AI tools to streamline processes and enhance efficiency for the team.

Benefits

  • Comprehensive support for work-life balance.
  • Access to AI-driven tools to enhance productivity and impact.
  • Career development resources to help you grow within the company.
  • A focus on mental well-being and team cohesion.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About this Role

Right now, in boardrooms everywhere, executives are making architectural decisions that will define their companies for the next decade: which platforms they trust, which vendors they build on, and how far they go with AI agents. Salesforce's CxO Marketing team exists to win those decisions: marketing built specifically for C-suite technology and business buyers, spanning executive thought leadership, first- and third-party executive event content, an external executive advisory community, message development and testing for technical executive audiences, and the systems that turn executive engagement into pipeline.

You will lead this team as a player-coach. It is small, senior, and high-leverage: experienced individual contributors who own the message and the story, set the quality bar, and drive the work forward, in close collaboration with partners across the marketing organization rather than relying on owned resources. Your job is to give this function what scale alone cannot: a clear persona strategy grounded in a deep understanding of the executive buyer, a distinctive point of view and a demanding quality bar on every executive-facing narrative, repeatable systems for engagement and follow-through, and the development that turns strong individual contributors into a durable team.

The team's work centers on the CIO and the broader technology-executive audience today and is expanding into the CMO. You will build the bench that carries our message: external advisors, our own C-suite leaders, and customers, each matched to the right stages and rigorously prepared.
What You'll Do

Own the executive messaging source of truth. Own the messaging and positioning that anchors how we speak to the CIO/CTO audience and, increasingly, the CMO, kept current on a quarterly cadence in partnership with customer insights and corporate marketing. Develop the differentiated points of view this audience engages with, such as maturity models, architectural guides, and research-backed narratives, and set the quality bar on every talk track, deck, and asset that carries them, including the thought leadership that fuels campaigns run by our partner teams.

Shape the content of our executive moments. Bring our core messaging to our first- and third-party executive moments, including Dreamforce and World Tour executive programming, CIO summits, industry stages, and media partnerships, in close partnership with the events and sponsorship teams who run them. Source and prepare the right voices, and synthesize what we learn back into the message.

Turn engagement into pipeline. Own the pipeline measures tied to the team's executive events and content, with the reporting rigor to stand behind them in monthly business reviews, and build the follow-through that converts executive attention into opportunity.

Equip sellers for executive conversations. Own executive seller enablement, including persona guidance, discussion guides, and the self-serve assets field teams reach for when a C-suite meeting is on the calendar, so the team's insights reach the field at scale.

Lead and develop the team. Grow a small team of senior individual contributors through career development, coaching, and deliberate workload protection. Be the final quality check on executive-facing work while developing the team's own judgment so quality scales beyond you. Champion the way this team already works with AI: this group builds its own agents, automations, and dashboards, and you will push that further.

Operate the matrix. Broker the partnerships this function ships through, and establish a shared way of working for executive-audience marketing across product and corporate marketing, so it stays coherent and coordinated as the work grows.

What We're Looking For
  • 12+ years in product marketing, executive-audience marketing, or corporate marketing in enterprise B2B technology, including experience managing senior marketers.
  • Genuine fluency with technical executive audiences: you can write, edit, and defend architecture-level narrative for CIOs and CTOs, and you know the difference between a claim that inspires and one that overreaches.
  • Player-coach range: equally effective presenting a business review to a CxO audience and line-editing a talk track the night before an executive dinner.
  • Pipeline and operations rigor: you have owned marketing-sourced pipeline measures, run business-review machinery, and managed budgets with hard trade-offs.
  • Executive presence without ego: you can prep a keynote speaker and hold the room with customer executives, and you measure success by the strength of the bench, not the spotlight.
  • Matrixed influence: a track record of shipping through teams you don't control, in a large, fast-moving organization.
  • An AI-forward operator's mindset: hands-on enthusiasm for agents and automation as how a small team punches above its weight.
  • Care for people: this team is small, senior, and carries a heavy load. It needs a leader who develops, protects, and retains it.


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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