Salesforce

Senior Director, PMM, Customer Zero Program

Salesforce$218K — $332K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in enterprise marketing, product marketing, strategy, or transformation storytelling
  • Proven ability to lead complex cross-functional initiatives in large global organizations
  • Comfortable working with senior leaders and helping them craft impactful narratives
  • Exceptional storytelling and communication skills
  • Experience with enterprise software, AI platforms, or digital transformation initiatives
  • Strong program leadership and operating model design experience

Responsibilities

  • Define and lead the global Salesforce on Salesforce strategy aligned to corporate priorities
  • Identify and prioritize Salesforce's most strategic Customer Zero 'Big Bet' stories
  • Establish and manage the cross-functional operating model for the program
  • Lead collaboration across marketing, IT, product, sales enablement, and communications teams
  • Oversee the activation of Salesforce on Salesforce across major corporate moments
  • Lead the development of transformation narratives combining product solutions with measurable outcomes
  • Define and track program success metrics aligned to the Salesforce on Salesforce V2MOM

Benefits

  • Time off programs
  • Medical, dental, and vision insurance
  • Mental health support
  • Paid parental leave
  • Life and disability insurance
  • 401(k) retirement plan
  • Employee stock purchasing program
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

We are seeking a Senior Director to lead the Salesforce on Salesforce program. This highly visible leader will define the program strategy, drive the cross-functional operating model, and oversee the development and activation of Salesforce's most important Customer Zero transformation stories across events, digital, content, and field engagement.

Success in this role requires strong cross-functional leadership, strategic storytelling, and the ability to align teams across marketing, comms, product, IT, customer success, and sales enablement to deliver a unified and high-impact Customer Zero narrative.

Key Responsibilities
Program Strategy & Leadership
  • Define and lead the global Salesforce on Salesforce strategy aligned to Salesforce's corporate priorities and product innovation.
  • Identify and prioritize Salesforce's most strategic Customer Zero "Big Bet" stories, demonstrating enterprise transformation across departments.
  • Ensure stories showcase both Salesforce technology solutions and the leadership, operating model, and process changes required for transformation.

Cross-Functional Program Leadership
  • Establish and manage the cross-functional operating model for the program, including governance, RACI, and execution cadence.
  • Lead collaboration across marketing, IT, product, sales enablement, and communications teams.
  • Align stakeholders around shared priorities and execution plans.


Executive & Corporate Activation
  • Oversee the activation of Salesforce on Salesforce across major corporate moments including Dreamforce, World Tours, thought leadership initiatives, and key corporate campaigns.
  • Partner with executives and internal practitioners to showcase Salesforce's transformation with credibility and transparency.


Storytelling & Thought Leadership
  • Lead the development of transformation narratives that combine product solutions, operational change, and measurable outcomes.
  • Ensure Customer Zero stories support both sales conversations and market thought leadership.


Measurement & Program Reporting
  • Define and track program success metrics aligned to the Salesforce on Salesforce V2MOM.
  • Deliver regular reporting and insights to executive sponsors and stakeholders.
  • Maintain a strong feedback loop with sellers, field marketing, executives, and customers to refine priorities.


Qualifications
  • 12+ years of experience in enterprise marketing, product marketing, strategy, or transformation storytelling
  • Proven ability to lead complex cross-functional initiatives in large global organizations
  • Comfortable working with senior leaders and helping them craft impactful narratives
  • Exceptional storytelling and communication skills
  • Experience with enterprise software, AI platforms, or digital transformation initiatives
  • Strong program leadership and operating model design experience


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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