Avoq is seeking a
Senior Paid Media Director to serve as a senior member of the AIP (Audience Intelligence Performance) team providing leadership and mentorship to growing team of strategists and leading work for clients ranging from Fortune 100 companies and global brands to the country's top universities, non-profits, causes and foundations.
This role can be based out of either our New York, Chicago or Washington D.C. office.
WHAT YOU'LL DO- Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
- Analyze client's digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
- Build and execute strategic paid digital campaigns that are measurable and actionable.
- Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
- Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
- Designing strategies to move our targets and advance our client outcomes
- Current tactics in audience segmentation and digital targeting
- Data analysis to drive online advertising strategy and campaign measurement
- Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
- Apply your experience to elevate strategic thinking across the organization.
- Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.
RequirementsYOUR EXPERIENCEAs a qualified candidate, you have experience in all areas below:
- Bachelor's degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
- 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
- 5+ years of previous management experience
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Proven ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes across a varying range of digital campaign budgets.
- Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels - In platform knowledge and campaign execution experience required.
- Experience in marketing automation, conversion rate optimization, and advance audience targeting.
- Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
- Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.
Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don't quite meet all of the criteria we strongly encourage you to apply to joining our winning team!
BenefitsThe salary range for this role is $165,000 - $185,000 per year
We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes:
• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year
