12+ years in media strategy and digital marketing, preferably in an agency setting.
Expertise in leading and developing both junior and senior media team members.
In-depth knowledge of diverse media channels including digital, social, programmatic, and traditional.
Proven track record in managing annual planning and conducting presentations to senior clients.
Strong analytical skills related to media research, audience insights, and performance measurement.
Ability to develop budget-conscious tactical plans aligned with client business goals.
Proficiency with media planning tools and platforms like GA, Mediaocean, and Nielsen.
Responsibilities
Lead and manage integrated media strategy and planning for clients.
Build strong relationships with clients, delivering executive presentations and strategic discussions.
Approve all major media recommendations for strategic alignment and quality assurance.
Guide teams in creating comprehensive channel strategies across various platforms.
Mentor and develop team members through coaching on strategic and presentation skills.
Collaborate with cross-functional teams to create integrated solutions for clients.
Enhance media planning processes by identifying improvements in tools and best practices.
Benefits
Health, Dental, and Vision insurance tailored to diverse lifestyles.
100% company-paid Life and Disability Insurance.
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
401(K) retirement plan with a generous company match.
Unlimited flexible paid time off policy.
Paid parental leave for new parents.
Options for hybrid and remote work schedules.
Unlimited free telephonic counseling through the Employee Assistance Program.
Incentives through the Employee Referral Program.
Full Job Description
What You'll Do
Lead integrated media strategy and annual planning for assigned clients, ensuring recommendations align with business goals, audience insights, budgets, and measurement objectives.
Serve as the senior media lead for clients, building trusted relationships with senior stakeholders and leading executive presentations, business reviews, and strategic discussions.
Review and approve all major media recommendations before they are presented to clients, serving as the final media quality check to ensure strategic alignment, accuracy, and consistency.
Guide teams in developing holistic channel strategies across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging platforms.
Lead, mentor, and develop media team members, coaching them on strategic thinking, client communication, presentation development, and integrated planning.
Partner with cross-functional teams, including Client Experience, Analytics, Marketing Technology, Creative, Project Management, and Finance, to deliver integrated client solutions.
Work with Analytics and Marketing Technology teams to ensure measurement strategies, dashboards, reporting, and optimization approaches support client business objectives.
Identify opportunities to improve media planning processes, tools, templates, workflows, and best practices.
Stay current on media trends, emerging platforms, healthcare trends, privacy changes, regulatory considerations, and measurement approaches.
Contribute to agency growth through new business, organic growth, cross-sell opportunities, vendor relationships, and thought leadership.
Leverage AI tools where appropriate to improve research, planning efficiency, audience insights, strategic development, and team productivity.
What You Bring
12+ years of experience in media strategy, integrated media planning, and digital marketing, preferably within an agency environment.
Proven experience leading and developing media teams, including both junior and senior team members.
Deep knowledge of integrated media planning across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels.
Experience leading annual planning, executive presentations, business reviews, senior client conversations, and strategic media recommendations.
Strong understanding of media research, audience insights, competitive analysis, reach/frequency planning, performance measurement, attribution, reporting, and optimization.
Ability to connect media strategy to client business goals and guide teams in developing practical, measurable, and budget-conscious tactical plans.
Experience partnering with Analytics, Marketing Technology, Creative, Project Management, Finance, Client Experience, and agency leadership.
Experience contributing to new business, organic client growth, or cross-sell opportunities.
Strong command of media planning tools and resources such as GA, SA360, Mediaocean, Guideline, Resonate, SQAD, Media Radar, Nielsen, eMarketer, or similar platforms.
Advanced PowerPoint and Excel skills, with the ability to develop polished, strategic, client-ready presentations.
Comfort using AI tools such as ChatGPT, Gemini, or similar platforms to enhance efficiency, research, strategy, and insight development.
Exceptional communication, presentation, storytelling, and relationship-building skills with strong executive presence.
Proven coaching, mentoring, team development, and leadership capabilities.
Strong financial acumen, organizational skills, attention to detail, and ability to manage multiple client and team priorities.
Healthcare experience and/or a passion for the healthcare industry is highly preferred.
Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
Perks and Benefits
Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice
