12+ years of experience in media strategy and integrated media planning, ideally in an agency environment.
Proven leadership in developing teams of varying experience levels.
In-depth knowledge of multiple media channels: digital, social, programmatic, search, video/CTV, audio, traditional, and OOH/DOOH.
Experience in high-level client engagements, including executive presentations and strategic recommendations.
Strong understanding of media analytics, audience insights, and performance measurement.
Strong command of media planning tools like GA, Mediaocean, and Nielsen, among others.
Exceptional communication and relationship-building skills, especially with senior stakeholders.
Responsibilities
Lead integrated media strategy and annual planning for assigned clients, ensuring alignment with client goals and insights.
Build trusted relationships with senior stakeholders and lead strategic discussions and presentations.
Serve as the final approval for major media recommendations, ensuring strategic accuracy and consistency.
Mentor and develop the media team on strategic communications and integrated planning.
Collaborate across various teams to deliver comprehensive client solutions.
Work with analytics to ensure that measurement strategies align with client business objectives.
Identify and implement improvements in media planning processes and tools.
Benefits
Comprehensive health, dental, and vision insurance options.
Life and disability insurance fully paid by the company.
Flexible spending and health savings account options available.
401(K) plan with generous company matching.
Unlimited flexible paid time off.
Paid parental leave offered.
Hybrid and remote work options.
Access to an employee assistance program providing telephonic support for various needs.
Full Job Description
What You'll Do
Lead integrated media strategy and annual planning for assigned clients, ensuring recommendations align with business goals, audience insights, budgets, and measurement objectives.
Serve as the senior media lead for clients, building trusted relationships with senior stakeholders and leading executive presentations, business reviews, and strategic discussions.
Review and approve all major media recommendations before they are presented to clients, serving as the final media quality check to ensure strategic alignment, accuracy, and consistency.
Guide teams in developing holistic channel strategies across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging platforms.
Lead, mentor, and develop media team members, coaching them on strategic thinking, client communication, presentation development, and integrated planning.
Partner with cross-functional teams, including Client Experience, Analytics, Marketing Technology, Creative, Project Management, and Finance, to deliver integrated client solutions.
Work with Analytics and Marketing Technology teams to ensure measurement strategies, dashboards, reporting, and optimization approaches support client business objectives.
Identify opportunities to improve media planning processes, tools, templates, workflows, and best practices.
Stay current on media trends, emerging platforms, healthcare trends, privacy changes, regulatory considerations, and measurement approaches.
Contribute to agency growth through new business, organic growth, cross-sell opportunities, vendor relationships, and thought leadership.
Leverage AI tools where appropriate to improve research, planning efficiency, audience insights, strategic development, and team productivity.
What You Bring
12+ years of experience in media strategy, integrated media planning, and digital marketing, preferably within an agency environment.
Proven experience leading and developing media teams, including both junior and senior team members.
Deep knowledge of integrated media planning across digital, social, programmatic, search, video/CTV, audio, traditional, OOH/DOOH, and emerging channels.
Experience leading annual planning, executive presentations, business reviews, senior client conversations, and strategic media recommendations.
Strong understanding of media research, audience insights, competitive analysis, reach/frequency planning, performance measurement, attribution, reporting, and optimization.
Ability to connect media strategy to client business goals and guide teams in developing practical, measurable, and budget-conscious tactical plans.
Experience partnering with Analytics, Marketing Technology, Creative, Project Management, Finance, Client Experience, and agency leadership.
Experience contributing to new business, organic client growth, or cross-sell opportunities.
Strong command of media planning tools and resources such as GA, SA360, Mediaocean, Guideline, Resonate, SQAD, Media Radar, Nielsen, eMarketer, or similar platforms.
Advanced PowerPoint and Excel skills, with the ability to develop polished, strategic, client-ready presentations.
Comfort using AI tools such as ChatGPT, Gemini, or similar platforms to enhance efficiency, research, strategy, and insight development.
Exceptional communication, presentation, storytelling, and relationship-building skills with strong executive presence.
Proven coaching, mentoring, team development, and leadership capabilities.
Strong financial acumen, organizational skills, attention to detail, and ability to manage multiple client and team priorities.
Healthcare experience and/or a passion for the healthcare industry is highly preferred.
Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
Perks and Benefits
Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice
