Ancestry

Senior Director, Integrated Marketing

Ancestry • $179K — $235K *
Draper, UT 84020In-Person
Consumer Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years in integrated marketing strategy or related leadership roles
  • Expertise in consumer journey strategy and campaign planning
  • Proven ability to drive cross-channel marketing strategies
  • Comfortable leading in matrixed, cross-functional environments
  • Strong storyteller connecting insight and business outcomes
  • Confident executive presence that inspires stakeholders

Responsibilities

  • Define and lead annual integrated marketing and communication strategies
  • Establish frameworks for audience definition and messaging
  • Own the vision for the end-to-end consumer journey
  • Identify key marketing moments in the consumer journey
  • Serve as strategic lead for major integrated campaigns
  • Align teams and touchpoints with clear objectives
  • Partner with analytics teams to refine messaging strategies

Benefits

  • Opportunity to shape marketing strategy
  • Collaborative and high-impact work culture
  • Mission-driven environment focusing on storytelling and heritage
Full Job Description
At Ancestry, we connect everyone with their past so they can discover, preserve, and share their unique family stories. The Senior Director of Integrated Marketing Strategy plays a critical role in ensuring that Ancestry's marketing efforts are consumer-led, strategically aligned, and deeply connected to business priorities. This role serves as the strategic architect for integrated marketing-defining and driving a unified brand and communication strategy across the consumer journey. You will partner closely with senior leaders across Brand, Media, Creative, Consumer Insights, Analytics, and Lifecycle Marketing, to ensure campaigns and initiatives are grounded in clear strategy and brought together through a cohesive, intentional approach. This role is ideal for a strategic leader who thrives at the intersection of brand, business, and consumer insight-someone who can craft clarity from complexity and guide cross-functional teams toward a shared, actionable, strategic vision.

What you will do...

Integrated Marketing & Brand Strategy
  • Define and lead annual integrated marketing and communication strategies that align Ancestry's brand, business objectives, and consumer needs.
  • Establish strategic frameworks that guide audience definition, messaging, sequencing, and prioritization across initiatives.
  • Translate business goals and insights into clear strategic direction for campaigns, moments, and always-on marketing efforts.


Consumer Journey Leadership
  • Own the strategic vision for the end-to-end consumer journey, ensuring consistency, relevance, and impact across awareness, consideration, conversion, and retention.
  • Identify key moments that matter and define the role marketing plays at each stage of the journey.
  • Partner with insights and analytics teams to continuously refine journey and messaging strategies based on performance and learning.


Campaign Strategy & Integration
  • Serve as the strategic lead for major integrated campaigns and promotional moments.
  • Ensure alignment across teams and touchpoints by setting clear objectives, audience focus, and communication priorities.
  • Guide how campaigns come together across paid, owned, and earned environments through strong strategic direction and collaboration.


Cross-Functional Leadership & Influence
  • Act as a trusted strategic partner to senior leaders across media, creative, lifecycle, brand, analytics, and product marketing.
  • Influence alignment across marketing and broader business teams without direct ownership of execution.
  • Lead strategic planning and alignment moments that bring multiple disciplines together around shared goals.


Measurement & Strategic Evolution
  • Partner with analytics and channel leaders to define success metrics and learning agendas for integrated strategies.
  • Use performance insights to inform optimization and future strategic development.
  • Champion a test-and-learn mindset to continuously strengthen marketing effectiveness and impact.


Who You Are...
  • 12+ years of experience in integrated marketing strategy, brand strategy, or related leadership roles.
  • Proven ability to define and drive complex, cross-channel marketing strategies in consumer-facing organizations.
  • Deep expertise in consumer journey strategy, messaging architecture, and campaign planning.
  • Comfortable leading through influence in highly matrixed, cross-functional environments.
  • Strong strategic thinker and storyteller, able to connect insight, emotion, and business outcomes.
  • Confident executive presence with the ability to align and inspire senior stakeholders.


Preferred Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Experience in subscription-based, consumer technology, or global brands.
  • Strong partnership experience with media, creative, analytics, and lifecycle teams.
  • Passion for storytelling, heritage, and human connection-the heart of Ancestry's mission.


What You'll Love About Working Here
  • The opportunity to shape how Ancestry's marketing strategy comes together across the consumer journey.
  • A collaborative, high-impact marketing organization built on insight, creativity, and strategic rigor.
  • A mission-driven company helping people understand who they are and where they come from.


Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry's suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $179,140 - $235,350 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).

Additional Information:

About Ancestry

Ancestry is a genealogy company that provides online access to historical records, family trees, and DNA testing services. The company was founded in 1983 and is headquartered in Lehi, Utah. Ancestry has a database of over 20 billion historical records and has helped millions of people discover their family history. The company offers a variety of subscription plans that provide access to different types of records and features. Ancestry also offers DNA testing services that can help people discover their ethnic origins and connect with relatives they may not have known about. Ancestry is one of the largest genealogy companies in the world.
Learn more about Ancestry
Size
1,300 employees
Industry
Education, Government & Non-Profit
Founded
1983
* Ladders Estimates

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