Senior Director of Marketing, Joist - EverCommerce, (Remote, US/CAN)We are looking for an experienced
Senior Director of Marketing to lead marketing for Joist, our B2B SaaS platform for contractors and home service professionals within the EverPro ecosystem, spanning estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and Android.
In this role, you'll set the strategic and growth vision for Joist marketing across brand, product marketing, lifecycle, and go-to-market strategy, partnering closely with Joist's GM, Head of PLG Growth, Product, and central Marketing to ensure marketing investment drives measurable business outcomes.
Responsibilities: - Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business
- Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth - not just top-of-funnel volume - across Web, iOS, and Android
- Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered search and answer engines
- Own go-to-market strategy and execution for Joist+, Joist's most critical strategic launch and the flagship product-led growth offering across the wider EverPro portfolio - including positioning, pricing/packaging input, launch sequencing, and cross-functional alignment with Product, Growth, and central marketing - with Joist+ also serving as connective tissue between Joist and EverPro's other solutions (Pro Packs)
- Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, and retention into one coordinated growth system, identifying and removing friction across the customer journey and owning the marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs
- Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation, with a material stake in downstream customer value and retention outcomes given the link between acquisition quality, onboarding, positioning, and long-term customer value
- Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle
- Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle, while partnering effectively with EverPro's central Marketing organization across paid, organic, web, content, and brand expertise. This role owns Joist's strategy, prioritization, and outcomes, while central Marketing provides specialist execution and channel expertise
- Coordinate closely with Joist's GM, Head of PLG Growth, Product leaders, Data, and central Marketing; concisely analyze, report, and present performance, customer, and growth trends weekly, monthly, and quarterly
- Accountable for delivery of demand generation programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events
- Measure marketing effectiveness and manage budget allocation with a tight focus on customer growth, revenue impact, efficiency, and return on marketing investment
Skills and Experience Needed for Success in this Role: - 10+ years of related industry experience with a product-led growth motion and/or SaaS organization
- Demonstrated success building and managing senior-level relationships and high-performing teams
- Experience operating effectively through cross-functional and shared-service partnerships
- Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion, and retention
- Demonstrable success achieving customer acquisition and revenue growth goals
- Proven track record of articulating a clear ROI path - through attribution modeling and/or marketing mix modeling (MMM) - for large media spends, and communicating that case credibly to senior leadership
- Excellent track record driving highly creative marketing programs with measurable revenue growth in both sales-led and product-led growth structures
- Strong brand-building and product marketing fundamentals: positioning, messaging, competitive intelligence, launch management
- Working knowledge of emerging AI-driven search and discovery channels, including AEO/GEO, is a plus
- Deep knowledge of digital acquisition and lifecycle marketing, including paid and organic channels, email, and other scalable growth channels
- Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally
- Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines
- Experience in payments, fintech, or subscription/usage-based monetization models is a plus
Where: The EverPro team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada - if you're close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits & Perks: - Flexibility to work where/how you want within your country of employment - in-office, remote, or hybrid
- Continued investment in your professional development
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Student Loan Repayment Program
Compensation: The target base compensation for this position is $175,000 to $200,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
