Title: Senior Director, Ecommerce
Salary Range: The anticipated base salary range for this position is $180,000 to $210,000 annually. Exact salary depends on several factors such as experience, skills, and budget.
What You'll Be Responsible For:The Senior Director, Ecommerce will lead the growth and optimization of Vince's digital flagship, owning the end-to-end ecommerce experience and performance. This role is accountable for driving revenue, conversion, and customer lifetime value through enhanced site merchandising, digital product innovation, and data-driven decision making.
This leader will partner cross-functionally across Marketing, Creative, Merchandising, Planning, Operations, and IT to deliver a seamless, brand-elevated customer experience. The ideal candidate brings strong commercial acumen, deep technical expertise, and a proven ability to lead and develop high-performing teams in a fast-paced, highly collaborative environment.
Digital Product & Experience Leadership
- Own and evolve the end-to-end digital customer experience, with accountability for conversion, engagement, and revenue growth
- Define and execute a comprehensive CRO roadmap, including UX enhancements, A/B testing, and emerging technology integrations
- Lead the development of improved user journeys across navigation, product discovery, and checkout to optimize the path to purchase
- Drive personalization and segmentation strategies to deliver relevant, brand-appropriate customer experiences that increase conversion and lifetime value
- Establish the foundation for next-generation commerce, including AI-driven discovery, AEO, GEO, and emerging agentic shopping experiences-ensuring product data, content architecture, and site infrastructure are optimized for evolving search, discovery, and conversational interfaces
- Partner with cross-functional teams to identify, prioritize, and deliver scalable digital capabilities and enhancements
Site Merchandising & Brand Storytelling
- Oversee site merchandising and content strategy, ensuring alignment with brand vision, seasonal priorities, and commercial goals
- Translate product and brand strategies into compelling digital storytelling that blends content and commerce
- Continuously optimize product presentation, assortment flow, and onsite messaging to drive engagement and sell-through
- Build elevated, editorialized experiences that reinforce Vince's positioning and brand expression
Analytics & Performance Optimization
- Own site analytics and performance reporting, translating insights into actionable strategies that drive measurable business impact
- Monitor and optimize key KPIs including conversion rate, AOV, traffic, and customer retention
- Leverage data to inform merchandising, marketing, and product decisions across the digital ecosystem
Team Leadership
- Build and lead a high-performing ecommerce team, fostering a culture of ownership, accountability, and continuous improvement
- Champion a test-and-learn mindset with a strong bias for action and data-driven decision making
- Mentor and develop team members, creating growth paths and elevating overall bench strength of the team
Qualifications / Experience We're Looking For:- 12+ years of ecommerce experience across digital product, site merchandising, and performance optimization
- Proven ownership of ecommerce KPIs and P&L responsibility
- Strong experience with ecommerce platforms such as Salesforce Commerce Cloud (preferred)
- Deep familiarity with analytics tools (e.g., Adobe Analytics) and experimentation frameworks
- Demonstrated ability to operate within complex, highly integrated technical ecosystems
- Strong leadership and influencing skills, with the ability to align cross-functional stakeholders at all levels
- Excellent communication and project management skills, with a track record of delivering high-impact initiatives
- Strategic thinker with an end-to-end mindset and proactively drives initiative through to completion
- Entrepreneurial, results-driven, and highly collaborative
Benefits at Vince:- Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding
- 401(k) with employer match
- Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays
- Hybrid and flexible work options available for roles that can be done remotely
- Clothing allowance & merchandise discounts
- $400 annual gym reimbursement
- Monthly data/phone stipend for eligible roles
- Mental health support tools and telehealth psychology and psychiatry
- Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage
- Life, accidental death & dismemberment, short-term disability, and long-term disability insurance
- Supplemental hospital indemnity, specified disease, and accident coverage
- Pre-tax commuter benefits including transit and parking
- Discounted pet, home & auto, and legal insurance
