Senior Demand Generation Manager, Workspace Security

Check Point Software Technologies

$120K — $198K *
Miami, FL 33186In-Person
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in demand generation within enterprise SaaS; cybersecurity experience is a plus
  • BA/BS in business or related quantitative field
  • Strong understanding of demand generation tactics including content syndication and email marketing
  • Experience in building integrated campaigns with corporate and product marketing
  • Proven ability to collaborate with sales and sales development leaders
  • Familiarity with marketing technology, particularly Marketo and Salesforce
  • Experience working with channel, sales, and SDR teams

Responsibilities

  • Lead demand generation programs utilizing content syndication, email marketing, paid media, and webinars
  • Design and implement integrated campaigns across various marketing and sales teams
  • Collaborate on integrated campaigns to enhance customer experiences
  • Develop new marketing content and messaging for programs
  • Align with SDR organization on campaign calendars and lead quality
  • Manage the demand generation budget and vendor relationships
  • Report on campaign performance, conversion rates, and forecasting metrics

Benefits

  • Healthcare benefits
  • 401(k) plan with company match
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Stock awards and employee stock purchasing plan
Full Job Description
We9re looking for an experienced demand generation professional to lead demand generation and integrated campaigns for our Workspace Security portfolio. You will work across our industry-leading portfolio of Workspace Security products to drive awareness, lead generation, and pipeline. You will work closely with cross-functional teams to build demand across the entire customer journey and drive world-class execution from campaign briefs, audience segmentation, content development, and tactics. You will build a close partnership with our SDR leaders to align on the marketing calendar, lead follow-up, and to optimize meeting conversion rates. You will collaborate with sales leaders to support ABM activities and opportunity progression. This professional is a subject matter expert and has outstanding leadership skills to inspire cross-functional teams. Job Description 30 Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinars30 Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline30 Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences30 Support development of new marketing content and messaging for marketing programs30 Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality30 Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors30 Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages Qualifications 5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required 30 BA/BS in business or a quantitative discipline30 Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars30 Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams30 Demonstrable experience partnering with sales and sales development leaders30 Good understanding of martech, Marketo, and Salesforce30 Significant experience partnering with channel, sales, and SDR teams Must be eligible to work in country of residence without sponsorship now or in the future. The wage range for this position takes into consideration a variety of factors in determining your pay. We9ll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $120,600 - $198,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee9s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan Additional Information

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