About the roleThis is a dedicated ownership position responsible for:
- Turning Swap's website into a compounding pipeline engine.
- Winning the next phase of demand across AI-driven and traditional search.
- Driving measurable organic growth across SEO, AEO, and GEO.
- Converting traffic into pipeline through disciplined CRO and experimentation.
You will sit at the intersection of Brand, Product, Paid Media, and RevOps - building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale.
Requirements- 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record.
- Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery.
- Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
- Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
- Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems.
- Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
- Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.
- Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus.
Responsibilities- Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces.
- Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them.
- Partner with web, design, and brand teams to optimize site performance and conversion across the funnel.
- Build a per-account and campaign landing page system that supports targeted and ABM growth motions.
- Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency.
- Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM.
- Build scalable backlink and authority programs to strengthen domain authority and organic performance.
- Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale.
- Track and report on growth metrics tied to pipeline and revenue - and translate performance data into clear, prioritized action.
- Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
CompensationThe base salary range for this role is $135,000-$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.
Benefits:- Competitive base salary
- Stock options in a high-growth startup
- Competitive PTO with public holidays additional (and your birthday off!)
- Pension contributions 🛡
- Private health
- Gym and wellness benefits
- Mental health benefits
- Quarterly team offsite budget
- Thursday happy hour
- Breakfast Mondays 🥐
