Job Title
Senior Customer Lifecycle Marketing Manager

Job Description
We're looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market.

This role will focus specifically on upsell, cross-sell, adoption, and customer growth within Sage's existing customer base, with an emphasis on enterprise and mid-market HCM opportunities across payroll, HR, workforce management, and adjacent solutions. You'll be responsible for defining priorities, launching targeted customer marketing campaigns, and delivering measurable pipeline and revenue impact through a modern, AI-enabled lifecycle marketing approach.

Working closely with Customer Success, Product Marketing, Product, Sales, and Value-Added Reseller (VAR) teams you'll ensure alignment from customer segmentation and opportunity identification through campaign execution, partner enablement, lead handoff, and revenue realization.

This is a senior IC, hands-on, outcome-oriented role focused on using data, AI, customer intelligence, and standardized frameworks to drive precision targeting, customer engagement, partner alignment, and measurable commercial impact.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) or our Austin office (405 Colorado Street)

Minimum Qualifications:
• At least 5+ years in B2B SaaS lifecycle, demand generation or growth marketing.
• Background owning programs and campaigns for an installed customer base across multi-channels (email, webinars, in-product engagement, events, digital and partner channels) tied to upsell, cross-sell, adoption, expansion pipeline, revenue, or customer growth goals.
• Working knowledge of B2B SaaS customer growth motions, including segmentation, lifecycle stages, adoption signals, sales handoff, customer success alignment, and expansion opportunities.
• Hands-on use of customer data, usage signals, behavioral insights, intent data, or account insights to identify and target high-propensity customer audiences.
• Proficiency with Salesforce, Power BI, customer data platforms, or similar reporting tools to optimize funnel performance, campaign impact, pipeline, or revenue outcomes.
• Proven ability to build relationships, influence and drive alignment with cross-functional teams (customer success, sales, product marketing, partner teams) and stakeholders to support customer growth.
• Strategic thinker with a customer-first mindset and passion for customer-led growth.
• Experience leveraging AI to drive efficiency, effectiveness and automate workflows.

Key Responsibilities
• Develop and own the end-to-end customer expansion marketing strategy for HCM solutions across Sage's customer base.
• Drive measurable upsell, cross-sell, and adoption pipeline through highly targeted, data-driven customer marketing programs
• Partner closely with Customer Success, Sales, PMM, Product, and VAR teams to align commercial priorities, customer journeys, and campaign execution
• Build and execute segmented ABM/ABX campaigns focused on high-propensity customer accounts, industries, personas, and lifecycle stages
• Leverage customer intelligence, usage data, intent signals, and behavioral insights to identify growth opportunities and optimize targeting strategies
• Review funnel metrics, expansion performance trends, and adoption indicators to identify gaps, forecast outcomes, and recommend optimizations
• Manage initiatives from ideation through launch and optimization, ensuring campaigns are delivered on time, within scope, and aligned to revenue objectives
• Develop scalable partner enablement and co-marketing motions with VARs to support customer expansion efforts across indirect channels
• Drive integrated lifecycle campaigns across email, webinars, in-product engagement, field marketing, digital channels, and partner ecosystems
• Own stakeholder management and communication through clarity, accountability, and consistent delivery
• Champion process optimization, operational rigor, and workflow standardization to strengthen and scale the customer marketing engine
• Conduct regular cross-functional check-ins to track progress, surface risks, resolve bottlenecks, and adapt plans as needed
• Serve as a strategic liaison across Customer Success, Product, PMM, Sales, and Partner teams to ensure cohesive execution of HCM growth initiatives within the broader customer lifecycle strategy

Benefits? We have plenty.
• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function
Performance Marketing

Country
United States

Office Location
Atlanta;Austin

Work Place type
Hybrid