Agency:TMA
Job Function:Creative
Job Subfunction: Copywriting
Job Description:As a
Senior Copywriter at dotdotdash, you're a hands-on thinker, storyteller and maker who is as comfortable creating concepts for cutting-edge brand activations and digital products as you are crafting compelling brand narratives across all channels. You love words, and you know when to leave them out.
You've nailed a few brands already - tone and voice, insight-driven comms, exciting digital and experiential activations. You're a cultural explorer, endlessly fascinated and always wanting to know and experience more (not just through a screen.) You're excited by innovation but can see past the hype to find the unexpected ideas hiding in AI and other breakthrough technology.
KEY RESPONSIBILITIES:- Lead the development of brand narratives, campaign ideas, and written executions for integrated and non-traditional campaigns spanning digital, experiential, content, and innovation-driven projects.
- Work under ACDs/CDs to drive projects from concept through execution, translating strategy into compelling ideas and messaging while delivering strategically sound, client-ready work.
- Collaborate closely with art directors, designers, strategists, technologists, and experience teams to develop concepts and bring them to life with exceptional craft and clarity.
- Champion the brand voice, and also the voice of the consumer, giving ideas and work authenticity and a human dimension.
- Ensure the quality and impact of writing meets both agency and client standards.
- Step up into client facetime, writing and crafting the decks and getting clients hyped about the work, while listening to feedback and translating into creative action.
- Be the senior creative in the room: solve problems, bring lateral thinking, support leadership and mentor more junior creatives (not just the writers).
- Don't just follow culture. Love it and know what's real and what's hype. Don't just follow technology. Tinker, critique and always ask "what's exciting about this?"
- Inspire teammates through curiosity, experimentation, and a strong maker mentality.
QUALIFICATIONS: - 7+ years of creative industry experience (or relevant equivalent), with at least 5+ years as a copywriter (or comparable level).
- A portfolio of culturally relevant and insight-grounded work that includes narrative and comms, social and integrated, experiential and product writing and ideation.
- Comfortable with AI, not just as a creative toolkit but as a product and channel. You've worked with prompt engineers and you've crafted a few yourself, building agents with personality as well as function.
- Expert in conceiving and executing narratives through compelling content formats, including social, experiential, digital and retail.
- You think holistically about brands and have experience crafting how they come to life through a persona, tone and voice, purpose, and positioning that inform copy guidelines and messaging toolkits as well as content and editorial strategies and franchises.
- A creatively holistic point of view, respecting design, strategy and tech without always staying in your lane.
- Strong presentation ability (IRL and virtual). You can convey a cohesive narrative to sell ideas.
- Skilled in design tools, particularly Figma, and the spectrum of writing and presentation tools (including Microsoft 365, Google, Keynote).
- An understanding of emerging technologies and concepts.
$120,000-$140,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
